Sujata

5 Flips | 1 Magazine | 2 Likes | @SujataRamna3dlv | Sujata Ramnarayan, Ph.D. is a Marketing Consultant focused on improving performance through data-driven insights and strategy. She is a former Gartner Group Analyst/Professor, and the Author of Marketing in a World of Digital Sharing.  Her writings have been published at MarketingProfs.com and other publications.

Which Half of Your Google Search Advertising is Being Wasted?

<b>Which half is being wasted – branded vs non-branded keywords</b> <br>We all know the 19th century adage “I know half the money I spend on advertising is …

Are you Listening? - What Customers are Saying about Target

The data breach at Target Corp. affects 110 million customers in the United States which is equivalent to almost every single household in the United …

Internet Users Stay Social on Two or More Social Networks

<b>Internet Users Stay Social on Two or More Social Networks</b><p>By Sujata Ramnarayan, Ph.D.<p>I said earlier on in 2012 in my book, that different social …

Pen, Paper, and Data Visualization

“Use a picture, it is worth a thousand words….” – those words are credited to a newspaper Editor, Arthur Brisbane, 1911. It stays true today as …

Is Social Media Necessary for your Bottomline

<b>Is Social Media Necessary for Your Bottomline?</b><p>A recent HBR blog decried the amount of resources spent and talk by marketers on social media. Some of …