Sufiz Mohd Suffian

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The Costs of Starting a Fashion Brand: Marketing

There are many costs involved in starting a fashion brand, whether it’s monetary or the sacrifices<p>There are many costs involved in starting a fashion …

Why your traditional agency will never really understand digital

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>If …

How to Hire Freelancers Who Make Your Content Better

Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the …

'Not Everyone Is Cut Out For Entrepreneurism': Another Business Lie

I sympathize with anyone who says “I’m just not the entrepreneurial type!” but it’s too bad, because we all have to find our inner entrepreneurs now. The old working world is gone. You can’t hand over the reins for your career to your boss. That is not an option anymore. Job tenures are becoming …

5 Enterprise Marketing Software Companies to End Your Spreadsheet Hell

Companies that can help end the spreadsheet nightmare.<p>If you're still using spreadsheets to manage your marketing projects, you're likely frustrated with the process. Marketing professionals are often tasked with coordinating tons of tasks with multiple staff members and clients. While a …

5 Marketing Mistakes I Made as a New Entrepreneur

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I …

Small Business

How To Write Your First Pain Letter

A Pain Letter is a new-millennium alternative to a cover letter. It’s a letter. It has black or blue ink on a white page, but that’s about all that a Pain Letter has in common with a cover letter.<p>When you send a cover letter with a resume into some kind of faceless Black Hole recruiting pit, you …

Employment

Seven errors entrepreneurs make when selling to large corporates and how to avoid them

The dream of many tech startups is to partner with, or sell their solution to, large companies that will either pay them a truckload of money or …

Design critique: Putting Big Pharma spending in perspective

Recently, /r/DataIsBeautiful began hosting weekly visualization redesign competitions challenging everyone to come up with better and less misleading …