Sudipta Sengupta

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The 3 Ways Smart Social Media Accelerates Startup Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to running a startup, spreading your brand awareness should be your primary goal. Depending on your startup’s industry, a multi pronged social media attack may appeal to and build loyalty in your customer base.<p>However, a …

5 Things Every Entrepreneur Should Invest In

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all know what the term "investment" represents: it typically revolves around taking an amount of money and buying bonds or shares of an index fund or a public or private company. But there are a number of time investments that every …

17 Free Online Tools to Help You Grow Your Blog to 1 Million Visitors

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Free" is the most awesome price of all. "Free" gets you started when you have nothing. "Free" took me from 0 to the first 1,000,000 visitors to my blog.<p>"Free" is also the price that most people gravitate to when they are first starting …

Getting Social Right: The Pitfalls And The Opportunities

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>I have spent over three years in the Middle East talking to CEOs, CIOs, VPs of Marketing, and others about why they need to invest in smart social …

Stay Organized While Working From Home

This is applicable when your boss or company does not impose specific working hours, leaving you to create your own.<p>Maintaining regular work hours, …

Productivity

3 Marketing Mistakes Business Makes That Hurt the Brand

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, <br>can you maintain the trust of existing customers and …

Valuable Insights You Can Get After Checking Twitter Analytics

Though I am using and teaching Social Media for years, but I must admit that I was not a big fan of analytics. But trust me that was due to my …

Google Analytics

Gmail Ads: What’s New (And Not New) With This Native Ad Type

In March, I wrote a two-part series on <i>Marketing Land</i> about my experience with Gmail Sponsored Promotions (GSP) and best practices for utilizing the …

AdWords