Subhro Chakraborty

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Creating the Best Customer Experience | Accenture Interactive

Customer experience is the battleground for brands today. Winning in an experience-led market means being hyper-focused on the customer and agile …

New to Digital Marketing? How to Keep 'Face Time' With Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you've switched to digital marketing, it can be tough to maintain your personal connection to customers. But Jason Falls, a digital marketing expert, says you shouldn't stop using traditional forms of communication just because your …

Marketing Archives - Neil Patel

Erica Donolato on Twitter: "No wonder delivering a digital marketing strategy Is complex these days #AdobeSummit 😳 #marketingmix http://t.co/PXjUGMKZFi"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more<p>Hmm, there …

3 Tips for Digital Marketing on a Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You’ve probably heard by now about the triumvirate of 21st century digital marketing: content, social media, and search-engine optimization (SEO). But if your low marketing budget prevents you from hiring a specialist to design a unique …

5 Ways WhatsApp Can Help Grow Your Business

Networking platform that’s revolutionized the very concept of messaging services. While WhatsApp’s powerful features - like instant messaging & …

The Best Digital Marketing Campaigns in the World II : Book Review

By Damian Ryan, 2014<p>40 Advertising campaigns, with lots of information about each one. The names of the advertising executives, the designers, their …

What your marketing automation vendor won’t sell you

<i>This sponsored post is produced by Peter Isaacson, Demandbase CMO</i><p>Now that the majority of the sales cycle takes place long before the hand raise, marketing automation has become as necessary as CRM when it comes to scaling a business. In fact, according to Gartner, it’s been the largest growing CRM …

3 big SEO trends for 2014 that will help you win the traffic game

In the past couple of years, SEO has turned from a compliment to a curse word. From being associated with technology, to being associated with Spam. Thus, new buzzwords have woken up to cover for SEO’s reputation flaws and bring new and positive connotations into the puzzling world of online …

Top book-recommendation platforms: what are your favourites?

Photograph: Jellybooks<p>Jellybooks's scrollable sea of covers.<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2014/5/9/1399644504807/e0274d0d-ebd0-4e8b-9499-ebfb4caca38e-460x276.png<p>460<p>Photograph: Jellybooks<p>Jellybooks's scrollable sea of …

Six Things Every CMO Should Be Watching This Year

There’s no shortage of trend pieces or crystal ball-gazing this time of year. The problem is that with all that prediction going on, we often tend to cover too much ground rather than focus on the spaces that matter directly to us. This piece looks specifically at what a senior marketing executive …

Why Amazon's Anticipatory Shipping Is Pure Genius

<i>This article is by Praveen Kopalle, professor of marketing at Tuck School of Business at Dartmouth College.</i><p>It was revealed recently that Amazon.com has obtained a patent for what it calls “anticipatory shipping” — a system of delivering products to customers before they place an order. As the Wall …

America's Highest-Paid Marketing Executives

Chief Executive Officers may be the face of an organization, but it’s often Chief Marketing Officers who are responsible for the branding and identity by which consumers readily identify a company.<p>So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing …

Here's How To Use Analytics To Tell A Brand Story

When we think about great branding, great campaigns or taglines, everything from Southwest’s “You are now free to move about the country” to Citi’s “Live Richly,” immediately come to mind. However, great branding goes way beyond a slick slogan. During my more than 20 years in marketing, I have been …

Annual Effies Survey: Content Is King

Marketers are officially hooked on content. That it has emerged as one of the primary areas of focus is clear in this year’s survey of North American Effie Awards Final Round judges, conducted in partnership with the Forbes CMO Network. The survey, now in its fourth year, gauges advertising …

L'Oreal's Marc Speichert Revamps Marketing Inside And Out

Marc Speichert is global CMO of L’Oreal Group, the world’s largest cosmetics and beauty company. With a market cap of $94.76 billion, it ranked No. 28 on Forbes’ last World’s Most Valuable Brands list and spent nearly $9 billion in advertising and promotions last year. Speichert joined four years …

LinkedIn's Penry Price: Attracting Advertisers With New Content, Mobile Strategies

Penry Price joined LinkedIn as VP of marketing solutions six months ago, after two years as president and board member at Dstillery, formerly Media6Degrees. Prior to that he oversaw ad sales at Google. At LinkedIn, he’s been charged with growing the social network’s ad business, creating new tools …

Why CMO Leadership Is Essential To Data-Driven Marketing

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take …

In a heavy-handed attempt to get users to upload more images, Twitter releases an "ultimate guide" to photo-sharing

Apparently Twitter is desperate for people to share more photos through its service.<p>In a heavy-handed call-out to users, the company has released …

21 Digital Marketing Trends & Predictions

The only constant is change.<p>From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for …

Margaret Atwood has much to say about killer robots

Margaret Atwood has a foolproof plan to stop our increasingly intelligent and powerful machines from rising up and taking over control of the planet: Make sure any robots we build have an easy-access "off" switch.<p>It's just the kind of wry, razor-like directness one expects from one of Canada's …

NPR Bestsellers: Week Of May 1, 2014 : NPR

The NPR Bestseller Lists are compiled from weekly surveys of close to 500 independent bookstores nationwide in collaboration with the American Booksellers Association. For more about independent bookstores and other indie retailers, visit Indiebound.org.

NPR Bestsellers: Paperback Fiction, Week Of May 1, 2014 : NPR

NPR Bestsellers: Hardcover Fiction, Week Of May 1, 2014 : NPR

SEO for Ecommerce: A Comprehensive Guide

A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.<p>Slides broken into sections:<p>1. Technical SEO<p>2. On-page and Content<p>3. Social Media<p>4. Reporting and Analytics<p>5. Business Concerns

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it.<p>Consumers …

5 Steps to Set Up a Stellar SEO Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is …

5 New SEO Mantras to Replace Old, Inefficient Thinking

It’s time for some spring cleaning. I’m not talking about our homes, but rather our thought processes.<p>Let’s make a pact as an industry to do away …