Stu Stevens

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In an Unexpected Move, Amazon Just Made Its Biggest Announcement Since Acquiring Whole Foods

This could be the biggest thing since self-driving cars.<p>There are no cashiers. There aren't even checkout lanes. And there definitely aren't any lines.<p>At Amazon's new grocery store, you just grab stuff off the shelves, bag it yourself and walk out. Everything gets automatically charged to your …

eCommerce

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I …

Good Strategy Execution Requires Balancing 4 Tensions

Putting strategy into practice is notoriously difficult. In our experience, the primary obstacle to strategy execution is a failure to balance the inherent tensions that characterize any major execution effort. Successful strategy execution calls for skillful orchestration of sometimes opposing …

Management

What Everyone Gets Wrong About Change Management

Corporate transformations still have a miserable success rate, even though scholars and consultants have significantly improved our understanding of how they work. Studies consistently report that about three-quarters of change efforts flop—either they fail to deliver the anticipated benefits or …

Management

Blockchain Technology Will Enable Accountability in Digital Advertising

The irregularities in digital advertising have become a great concern, especially as every sector involved in the process is expressing one form of …

Digital Advertising

Copy of Small Business

Why Google’s AdSense Native ads are the tipping point for native advertising

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, …

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Have you noticed that certain Facebook Page covers are... moving? It's not your eyes playing tricks on you. Facebook began to test video covers in …

How Retail Can Thrive in a World Without Stores

Historically, shopping has been a sensory experience. Store associates served as personal shoppers, helping customers pick out items. Shoppers gauged quality by the look and feel of a product. They asked for sales associates’ opinions when they tried on clothes. It was as much an emotional …

eCommerce

Elon Musk promises world's biggest lithium ion battery to Australia

Elon Musk is following through on his promise to solve an energy crisis in Australia.<p>His electric car company, Tesla (TSLA), has teamed up with a French renewable energy firm and an Australian state government to install the world's largest lithium ion battery.<p>Paired up with a wind farm in the …

Energy

How streetwear publisher Highsnobiety is mastering video on Instagram

Streetwear publisher Highsnobiety is one of the publishers embracing Instagram, particularly when it comes to video.<p>Twelve months ago, the publisher …

Social Media

3 Tips for Successful Content Marketing in the Age of Google RankBrain

In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings.<p>Like it or not, if you're a marketer, you spend a lot of time thinking about Google. You …

SEO

Instagram Introduces New Tool to Help Easily Identify Branded Content [Updated]

It's an effort to make sponsored posts more transparent — particularly those from influencers and celebrities.<p>Author:<p>Publish date:<p>Influencers, …

Social Media

Creativity’s bottom line: How winning companies turn creativity into business value and growth

Top-performing companies use four key management practices to turn creativity into value.<p><b>Most of us can remember</b> a couple of favorite ads. They’re …

Innovation

Content Marketing: Five Steps For Creating Insatiable Posts That Rank

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are …

Verizon's first move with Yahoo is to ditch 2,100 jobs

NEW YORK (AP) — About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising offensive.Yahoo's …

Why Marketers Need to Invest in Authentic Long-Form Storytelling

Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their …

Advertising Industry

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. …

Digital Advertising

54% Want To Use VR/AR In Physical Stores

A few things still stand in the way, but most people globally say that virtual and augmented reality ultimately will become as popular as smartphones.<p>…

Augmented Reality

New Google Ad Filter Frightens Some Publishers and Ad Tech Players

Google's plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.<p>Google …

Digital Advertising

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

Taco Bell

Sponsored content drives one-third of millennials to purchase

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>A new survey conducted by Collective Bias finds that one-third of millennials have purchased from a brand after seeing a sponsored post.<p>The data is encouraging for …

How to Make Instagram Followers Buy Your Product or Service

Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to …

Ad Spend On Original Digital Video Programming Doubles And Growing

According to a new report commissioned by the Interactive Advertising Bureau (IAB), summarized by Eric Oster, AdWeek writer, spending on ads that …

Advertising

How Small Digital Publishers Can Grow Their Network and Save Time

Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of …

U.S. consumers now spend 5 hours per day on mobile devices

The time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent …

Apps

Why live podcasts are becoming a big deal this year

Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, …

Advertising Industry

Study Reveals Publishers Unprepared For Mobile Growth

The findings of a new three-part study analyzing publishers’ readiness for mobile growth, reveal that in-house teams lack skills related to HTML5 and …

Digital Advertising

The Rise of AI Makes Emotional Intelligence More Important

The booming growth of machine learning and artificial intelligence (AI), like most transformational technologies, is both exciting and scary. It’s exciting to consider all the ways our lives may improve, from managing our calendars to making medical diagnoses, but it’s scary to consider the social …

Artificial Intelligence