LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their sites For online publishers, more advertising typically means more revenue. It’s why websites are often crammed
How can organizations leverage data as a strategic asset? Data comes at a high price. Businesses must pay for data collection and cleansing, hosting and maintenance, salaries of data engineers, data scientists
Keith Weed said brands need to pay closer attention to their use of automated ad-buying By Suzanne Vranica Suzanne Vranica The Wall Street Journal Biography @VranicaWSJ Suzanne.Vranica@wsj.com Google YouTube
But Instagram won't punish offenders who don’t just yet. A lot of Instagram’s most popular users are paid to promote advertisers’ products. A lot of those same users don’t actually disclose that they’re
Ghostwriting for social media stars is the secret new Millennial It-career. For a 22-year-old aspiring writer, it seemed like the perfect gig. Faith Xue had just graduated from USC when she was offered
Publisher restructuring digital business units as part of revamp of news operations By Lukas I. Alpert Lukas I. Alpert The Wall Street Journal Biography @lalpert1 firstname.lastname@example.org New York Times Co.