Strawman800

8 Flips | 1 Magazine | 2 Likes | 4 Following | @Strawman800 | Keep up with Strawman800 on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Strawman800”

Where we are in digital media: A Q&A with IAB chair Joe Strolz

• Check out the latest AD-Vantage news, features and columns.<br>• Subscribe today<p><i>In November, IAB Canada appointed a new chair of the board of directors —</i> …

The Content Marketing Forecast: 10 Predictions for 2014

2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in …

4 Changes Google Is Making And How They Affect Content Creation

SEO experts and webmasters spend a lot of time worrying about Google algorithm changes. In 2013, the search engine giant tweaked the algorithm 15 times, and in 2012, it was updated 37 times.<p>Worrying about algorithm updates may make sense for SEO experts and webmasters, but content creators don’t …

Why online video is the future of content marketing

Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential<p>If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to …

The (Sorry) State of Social Marketing in 2014

Not too long ago on this blog I shared the results from a recent study conducted by <b>Sprout Social</b> and meant to measure <b>How Socially Engaged is Your</b> …

The Next Phase of Marketing Technology is All About Content

I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and …

IDC: 10 Predictions on the Changing Role of the Chief Marketing Officer

In this digital age, marketing responsibilities have expanded to include multichannels, big data, content management, customer experience and more. …

Marketing