StorySet

114 Flips | 7 Magazines | 3 Following | 44 Followers | @StorySet | Story Set is a boutique influencer marketing agency specializing in influencer marketing and brand promotion through storytelling. Our network includes today’s top travel and lifestyle influencers and the industry’s best social media and content strategists. Whether you are looking to create an influencer marketing campaign for your brand or destination, build a brand ambassador program, or want a partner who can dream up the experience that best amplifies your message, we are here to help you tell your story. 

The 11 Best Corporate Storytelling Examples of All Time

Storytelling is a big buzzword in marketing these days, and there are plenty of corporate storytelling examples to prove how powerful it can be when …

20+ Badass Blogging Tools to Avoid Writing Embarrassment

Bloggers write a lot.<p>The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy.<p>As my favorite writing joke says, <i>“I do my best</i> …

How To Share Video Storytelling In Your Social Media Marketing

The single most important strategy in today’s content marketing world is using video.<p>Whether it’s video on Facebook, Twitter, Snapchat or YouTube, …

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…<p>90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers …

10 Secrets Behind Creating 10x Content

“Write better” isn’t particularly useful advice for <i>anyone</i>, especially for those of us trying to break into the SERPs.<p>Unfortunately, that’s the sort …

How to Turbocharge Your Social Media Scheduling In 5 Steps

Are you looking to save time when finding and uploading relevant, high quality content to social media?<p>Would you also like to improve the performance …

26 social media marketing tips the experts swear by

<i>Reposted with permission from “26 Social Media Marketing Tips From 5 Real Estate Professionals.”</i><p>If you are a real estate agent, you’ve probably been …

Facebook Adds New Tools to Amplify Word-of-Mouth Recommendations, Boost Response

Word-of-mouth recommendations from people you know are the most trusted source of advertising. Everybody knows this, of course - you, yourself, know …

A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand

We’ve all heard a bedtime story about a young girl who trespasses on the property of an unassuming family of three bears who’ve gone for a stroll …

3 keys to live video success

<i>A version of this article originally ran on PR Daily in October of 2016.</i><p>Everything you know about successful PR and social media campaigns can apply …

Public Relations

5 Fail-Proof Free Strategies to Ensure Your Business Stands Out

Carving out a niche for yourself is about more than a sound business plan.<p>When you're starting a business -- or even just thinking about starting a business -- one of the most important questions you must consider is: What are you going to do to stand out? How are you going to set your business …

Rethink Your Blog Strategy: How to Write Epic Blog Posts

Shares 129<p>The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video …

5-step guide to a killer marketing strategy

Benjamin Franklin once said, “If you fail to plan, you plan to fail.” Just as you plan for other aspects of your business, such as product, …

7 Creative Content Marketing Strategies That Are Absolutely Crushing It

The Nobel Prize wasn’t isn’t won with a single flash of insight. Those who have achieved it had to experiment with new ideas over time.<p>The same is true for content marketing. You can have a handful of really great ideas, but it takes experimentation to set you and your company over the top. Over …

Marketing

15 Questions Every Start-Up Should Answer When Creating Their Branding Strategy

<b>As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy, is perhaps one of the most important</b> …

How to Build a $100 Million Brand People Love

Eric Ryan of Method offered his advice on how to create a culture that's engineered to succeed.<p>Beautiful, compelling products emerge from beautiful, compelling cultures. Consequently, companies should approach branding from the inside out, said Eric Ryan, co-founder of Method, the cleaning products …

48 Social Media Marketing Tools and Resources

Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more …

5 Effective Ways to Use Social Media to Sell your Products

Social media has become a revolutionary tool in today's world. We can connect with people that are miles away without having to so much as leave the comforts of our homes.<p>We can meet and get to know people with a few taps here and there on our smartphones, and can even get in touch with those from …

Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

5 Instagram Hacks To Get The Most Out Of Your Marketing

List of five Instagram hacks that marketers can take advantage of in order to get the most out of their campaigns.

6 Clever Ways Marketers Can Use Twitter Moments to Tell Their Brand's Story

Twitter rolls out Moments to all users. Here's how to use it to engage your followers.<p>Twitter seems to be making a series of user-friendly moves to reignite the stagnant growth on the platform and keep pace with other competitors like Instagram and Snapchat, both of whom have powerful storytelling …

12-Step Guide for Social Media Marketing Success (Infographic)

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem …

8 Marketing Experts Discuss the Role and Future of Blogging

Eight marketing experts answer the question: What role does blogging play in your digital marketing campaign(s) and how do you foresee its role …

Influencer relations: the latest war between marketing and public relations

war between marketing and public relations<p>20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own …

9 Ways to Measure and Receive ROI From Influencer Marketing

It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media …

How to Prove Influencer Marketing ROI in 2017

Influencer marketing is a tricky beast. While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, …

Marketing

[eBook] Influencer Marketing: It’s Time to Get Real

If you’re interested in influencer marketing, let’s do a little thought exercise: Imagine being invited to a party full of influential people. The …

Influencer Marketing Isn't Broken, You're Just Doing It Wrong

You may have seen (or heard about) Digiday's "Confessions" Q&A with a social media exec on the rocky relationship between influencers and brands. For …