confidence in those institutions gradually falling since 2004. In addition, contemporary consumers are attracted to efficiency and convenience, which are demands the tech sector can specifically meet.
Engagement rate is a vanity metric that simply doesn't cut it anymore, here's three alternative approaches to dig deeper into your audience's actual engagement with your brand. You're reading Entrepreneur
Whether you’re privacy conscious or just on the hunt for the perfect grilled-cheese sandwich, the best search engine for you might not be Google. You’d be hard-pressed to find the cross section of living
Tricia Wang argues that qualitative research adds “thick data” to big data and, despite skepticism about qualitative research, business is booming for business anthropology. Business schools, known for
Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers.
While our minds were elsewhere, the superbrands ramped up their cannibalisation of every aspect of our cultural lives Whether it’s Dove against body fascism or Gillette tackling toxic masculinity, our