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<shu uemura 30th anniversary> Founded by a master and contemporary artist, shu uemura fuses science, art and mastership to express the brand’s heritage and philosophy and as an integral part of its DNA. Never stop thinking, improving and innovating. Mr. Shu Uemura remained at the forefront of the industry, pursuing contemporary beauty with unbridled passion. His attitude and ideals are an intrinsic part of the brand’s DNA today. Creativity born of a free imagination and new esthetic standards are at the heart of the brand’s spirit, spurring us on to seek further evolution and unprecedented, timeless beauty for women of all ages.
<shu uemura 30th anniversary> Shu Uemura conveys a uniquely Japanese sensitivity towards beauty, attention to detail, and respect to the nature. Strengthening the bond between art and beauty, developing the brand into a truly global brand ; these are the origins of Mr. Shu Uemura's unwaving passion as a beauty innovator.
Mr. Shu Uemura opened the first shu uemura beauty boutique in Omotesando, Tokyo on his birthday on June 19th, 1983. The concept of the beauty boutique was to liberate the professional atelier and open it to all women. The rows of brushes and colorful rainbow hues as if an art supply store captured women's hearts and inspired their imagination. Its innovative style of display, simple and transparent packaging that allowed both women and professional make-up artists to find the color they wish in an instant, and the open tester style was unprecedented and was later hailed as a "revolution" in cosmetics retail.