Steve Stark

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Marketing

Waves Set To Become 'Fastest' Decentralized Blockchain Platform Globally

Waves, a global public blockchain platform founded last year that completed its Initial Coin Offering (ICO) in June 2016 raising over $16 million (c.30,000 bitcoin (BTC)), is implementing new technology to enable the network to process thousands of transactions per minute and become what is claimed …

Blockchain

Blockchain-Based CVs Could Change Employment Forever

A new and potentially revolutionary application of blockchain technology could have wide-ranging implications for the way employers assess candidates and fill vacancies.<p>Blockchain is basically a method of recording information on a distributed and encrypted ledger – eliminating the need for trust, …

Blockchain

8 Ways to Get More Engagement on Instagram

Did you know, for example, that images of human faces encourage more social connections with your users?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram has caught the eye of marketers everywhere. It's relatively new, at least compared to old standbys like LinkedIn and …

Marketing

11 ridiculously effective tools to help you automate your small business (and life)

As a small business owner, you have a lot of responsibilities on your plate. From finding the best employees to ensuring that your customers stay happy, one thing is certain: you have no trouble staying busy.<p>Of course, staying busy doesn’t necessarily mean that you’re being productive. Many small …

5 Email Newsletters That Will Teach You More Than an Harvard MBA

These newsletters are packed with content you need day in and day out.<p>When you imagine high-powered CEOs starting their morning, you probably picture them kicking back with a copy of <i>The Wall Street Journal</i> or <i>The</i> <i>New York Times</i> to get a handle on the day's news.<p>But you'd be wrong.<p>Quartz recently …

Startups

3 Powerful Steps to Write Your Brand Story | Inc.com

<i>John Cinquina, an Entrepreneurs' Organization (EO) member from Perth, Australia, is the CEO of Red Meets Blue Branding--a brand strategy agency--and the author of</i> Build Great Brands<i>. We asked him about the best way to craft your own brand's story and why it will be valuable. Here's what he had to</i> …

Marketing

Billion-Dollar Social Marketing Startup Sprinklr Extends Reach

In early April, billion-dollar marketing startup Sprinklr closed its ninth acquisition in two years, paying an undisclosed sum for social analytics …

Marketing

How to Use Google Analytics for Social Media Measurement

The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business …

Analytics

Email

Shares 255<p>Blogging is no longer just a hobby for some– it’s a real source of income. And if it’s bringing in bacon, you want to do it professionally. …

How to Use Malcolm Gladwell’s Theories for Content Marketing

Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French …

Marketing
Social Media Marketing

9 Tools to Improve Your Instagram Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to …

Infographics

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i><i> and</i> <i>Stitcher</i><i>.</i>In this week’s episode, Robert and I disagree with an …

Marketing

10 Blogging Tools That Made Me A Better Blogger

Five months ago, I wrote my first blog post because my company decided to start doing content marketing. I had no experience whatsoever in blogging, …

Getting Attention: The Science of Being Captivating Online

Shares 5K<p>Do you want to bring more attention to your business or product?<p>Want to find out what inspires people to take notice?<p>To discover how to get …

Social Media Marketing
Marketing

6 Essential Free Social Media Management Tools

Digital Marketing

How To Use Social Media To Market Your Business

Social media marketing is anything but quick and easy. Here’s what it really takes to promote your business on social platforms.<p>Twitter, Facebook, Pinterest, Instagram–they’re all free platforms businesses can use to directly engage with their audiences. But the idea that engagement is easy, free, …

Public Relations

10 Twitter chats you need to be participating in

Twitter chats are all the rage among online community builders today, and rightfully so. If you’re not already familiar, a Twitter chat is a recurring online discussion on Twitter around a particular topic, usually held weekly.<p>Some chats are branded around a specific company or organization, such …

How to Build Your Website Like a Supermarket

Pre-career, I had a few different jobs, from working in the video store after school rewinding the weekend’s videotapes to merchandising greeting …

eCommerce

12 Social Media Marketing Trends for Small Business

Shares 35K<p>Curious about how other small businesses are using social media to get more sales?<p>Wondering which platforms work best for small …

Twitter Marketing: How Smart Marketers Are Succeeding

Shares 5K<p>Do you use Twitter for your business?<p>Want to discover how to use the latest Twitter updates?<p>To learn more about Twitter marketing, I …

Twitter

Twitter Automates 'Amplify', As It Pushes The Live-Video Ad Product Into News, Entertainment

For the past two years, advertisers have used Twitter's ad product Amplify to show users instant replays from heated sports games or what favorite celebrities are wearing, live from the red carpet. Both Twitter and marketers love the product, as it has generated plenty of revenue for the company …

Award Shows

Advanced Targeting Will Lead To Explosion Of Social Ads

We live in a world where getting noticed is tougher to do. Companies have to fight harder than ever for even the smallest bit of our attention. The best content finds its way in and out of our hearts in seconds, minutes, days even, when it used to take much longer than that. For instance, movies …

Public Relations
Marketing

17 Killer Strategies For Establishing Audience Loyalty

When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves – …

Marketing