Steve O

219 Flips | 2 Magazines | 30 Following | 6 Followers | @SteveO76i8 | Keep up with Steve O on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steve O”

5 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- …

Social Media

Homegirl Cafe offers 'platos' by ex-gang members with hope

LOS ANGELES (AP) — In a different time, at another place, and under other circumstances, you might have run away from Latisha Valenzuela and Glenda Alvarenga. But at Homegirl Cafe, a Los Angeles breakfast and lunch spot with a Latino twist, the two waitresses welcome you with smiles and …

Los Angeles

Five Reasons Social Media Is A Powerful Tool In Your Marketing Strategy

As a modern marketer, you likely often find yourself within the social media realm managing multiple accounts on various sites. It can feel daunting. If you are in charge of your organization’s social media marketing efforts, you know and understand that being “social” can have a big impact on the …

Public Relations

Harnessing the value of data

With more data available than ever before, businesses must identify what they need to know and manage it effectively<p>Data is integral to the operations of any business, and developments in data and technology are enabling companies to seek out new sources of competitive advantage and make …

Big Data

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now

The one constant about social media is change, so it’s a good practice to step back once in a while and ensure that your company’s strategy is still current and effective.<p>As we enter the second half of the year, it’s time to take stock in the social media strategy that was probably developed in …

Social Media

‘What is That? It’s Nothing.’ On the Unlikely Origins of Twitter

In Silicon Valley a fortunate few make it into orbit on their first rocket ride—Nolan Bushnell, the two Steves, Jeff and Pierre, Larry and Sergey, …

rabble

Why Aren't Prison Inmates With Hepatitis C Being Treated?

The launches of the first hepatitis C cures from Gilead (Sovaldi) and AbbVie (Viekira Pak) were met with great controversy. While welcomed as medical breakthroughs, these drugs had list prices of $84,000 per course of treatment – a price that outraged many. While various economic analyses …

Hepatitis

Internal Communications Should Be Considered Internal Branding: Four Principles For Success

Every business has at least three target audiences: customers, prospects and employees. Likely, there are multiple groups within those broad categories, and in some cases, additional audiences such as investors or shareholders. But everyone has those three.<p>When most people think of communicating …

Employee Engagement

Everything Is Connected: Incredible Professional Growth Requires Real Personal Development | Inc.com

People who are motivated to achieve their best possible performance always find a way to make it happen.<p>No matter how difficult situations become, some people just persevere. Overcoming all obstacles, they stop at nothing to pursue perfection.<p>But what happens when the obstacle is within?<p>Let me tell …

personaldevelopment

Battling Fake Accounts, Twitter to Slash Millions of Followers

Twitter will begin removing tens of millions of suspicious accounts from users’ followers on Thursday, signaling a major new effort to restore trust on the popular but embattled platform.<p>The reform takes aim at a pervasive form of social media fraud. Many users have inflated their followers on …

Social Media

How to Build a Comprehensive Marketing Strategy

How to Build a Comprehensive Marketing Strategy Whether you are starting a new business or building on an already established company, having an …

Marketing

How Social Media Is Evolving as a Business Tool Beyond Marketing

How Social Media Is Evolving as a Business Tool Beyond Marketing Hundreds of millions of people log on to their favorite social media platforms each …

Social Media

How to Use the World Cup to Build a World-Class Sports Apparel Brand From Scratch

CANBERRA, Australia—One of the biggest contests at the World Cup in Russia was taking place off the pitch—the selling of replica shirts in the estimated $173 billion sports-apparel industry dominated by Adidas AG and Nike Inc.<p>Luke Westcott, a 24-year-old Australian college student, hit on a …

Africa

These Formerly Incarcerated Entrepreneurs Are Trying to Keep People Out of Prison

Unlocked Futures funds startups formed by and for people who have dealt with the justice system.<p>When Teresa Hodge received a seven-year sentence for mail fraud, she vowed to become an expert on the prison experience. “I observed prison,” Hodge says. “I watched women come in, I watched women leave, …

Entrepreneurship

State Prisons Fail to Offer Cure to 144,000 Inmates With Deadly Hepatitis C

A survey of 49 states reveals that inmates with hepatitis C, a curable but potentially fatal disease, can’t get the expensive drugs they need to cure …

Public Health

How Many Versions of a Product Do Consumers Really Want?

Consumers almost always tell researchers that they prefer to have many versions of a product from which to choose. But, in fact, consumers’ perceptions of how many choices they prefer change depending on whether they intend to use an item for pleasure or to meet a functional need. (Think of a …

eCommerce

50 Percent of Your Employees Won't Last 365 Days at Your Company: Here's How to Ensure a Long-Term Fit

According to a recent survey, you have only a 50/50 chance of finding a long-term fit when hiring for your company. But there are things you can do.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The hiring process can be tedious, exhausting and expensive. Finding the right …

Employment

Mentorship Program Helps Employees Grow

During the second quarter of this year Insider Inc. launched our first ever mentorship program. Here is how and why we did it.<p>Prior to conceptualizing a mentorship program, it is important to understand why we needed a mentor program to begin with. Insider Inc, specifically the Technology group, …

Employment

New Research Shows How Employees Feel When Their Requests for Raises Are Denied

When an employee at your company asks for a raise, is that person treated fairly? Most organizations would like to say yes. But new data from PayScale, a compensation software and data company (disclosure: I work there), reveals that too often this is not the case. We surveyed more than 160,000 …

Management

How Strategic Communications Puts Your Company Ahead of the Pack

A long-time communications expert shares the role strategic communications should have in your business.<p>Everything a company does, or fails to do, speaks volumes about the company and impacts its reputation. Words are important, but actions speak louder. Many companies plan their marketing and …

Management

How Social Commerce is Changing eCommerce

Social commerce is changing the eCommerce Industry because it’s changing consumer behavior on social platforms. It’s now easier than ever to go from …

How Can Brands Make Social Commerce Work?

The last few months and years we’ve seen a few significant changes in the social landscape.Think about this, when most of us started using social …

Social Media

If Your Data Is Bad, Your Machine Learning Tools Are Useless

Poor data quality is enemy number one to the widespread, profitable use of machine learning. While the caustic observation, “garbage-in, garbage-out” has plagued analytics and decision-making for generations, it carries a special warning for machine learning. The quality demands of machine learning …

Machine Learning

The 9 questions that uncover the most surprising insights from employees

When’s the last time you had a one-on-one or performance review with an employee… and you learned something completely <i>new</i>?<p>Don’t think too hard :-) If …

Employee Engagement

Here's How Some of America's Biggest Companies Plan to Shake Up Worker Training

Unemployment may be stunningly low today, but many managers fret that their workers don’t have the right skills for tomorrow. The Business …

CEOs

True Leadership Defies Tidy Boxes And Labels

“Steve, what kind of leader are you?”<p>That was the question I was asked some time ago by a friend who was writing a piece on leadership. Honestly, I don’t know that his piece ever saw the light of day. Yet, the question is cause for reflection. You may be thinking about starting a new venture (or …

Leadership

How People Analytics Can Help You Change Process, Culture, and Strategy

It seems like every business is struggling with the concept of transformation. Large incumbents are trying to keep pace with digital upstarts., and even digital native companies born as disruptors know that they need to transform. Take Uber: at only eight years old, it’s already upended the …

Big Data

How To Tackle Big Issues When You’re Constantly Putting Out Fires

Getting yanked into one meeting after another? The Muse CEO Kathryn Minshew shares how she makes time for crucial solo work.<p>Every morning, you sit down at your computer with the best intentions. Coffee in one hand and your to-do list in the other, you’re feeling geared up and ready for a productive …

Time Management

Want People to Stop Bickering and Start Cooperating? Do This 1 Thing

A laissez-faire approach to handling multiple leaders totally works if you build sufficient trust.<p>Tomer Bar Zeev, CEO and Cofounder of ironSource, is one of the lucky ones. He's been fortunate enough with his business growth to be able to acquire other companies early. But those acquisitions didn't …

Leadership