Steve Chara

209 Flips | 18 Magazines | 7 Likes | 2 Followers | @SteveChara | Keep up with Steve Chara on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steve Chara”

The Original Wisdom of the DAO de Jing: A New Translation and Commentary

Overview<p>The Original Wisdom of the DAO de Jing: A New Translation and Commentary by Pj Laska<p>The Dao De Jing is a classic of ancient Chinese …

Spirituality

5 Cognitive Biases Smart Executives Should Watch For

The 1961 Bay of Pigs Invasion is the most famous example of groupthink.<p>The Eisenhower administration planned an invasion to overthrow Fidel Castro, who came to power in 1959.<p>The subsequent Kennedy administration didn’t stop to question any of the CIA’s assumptions.<p>Instead, they pressed ahead with …

John F. Kennedy

Feeling Anxious? This Simple Navy SEAL Trick Calms Your Nervous System in 5 Minutes Flat

If it works in combat, it will work for what you're going through.<p>Mark Divine is a U.S. Navy SEAL and the founder of SEALFIT, a fitness organization for those who want to push themselves to the max.<p>Divine is no stranger to stress and extreme circumstances. And there's one practice he says has risen …

5 Challenges CMOs Must Conquer

With the marketing landscape constantly changing, it makes the job of a CMO difficult when it comes to keeping the in-house team’s success curve on a constant upswing.<p>There are constantly new channels to explore and master, while others, like Facebook for example, require full attention in order to …

Marketing

Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.

These six tips will help you write professional copy, even if you're a complete novice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers …

Marketing

How we can all 'hack our brains' to make ourselves happier and more resilient

How often during your day do you stop to notice some fleeting moment of happiness, or appreciate a minor positive experience? It might be a colleague smiling at you with genuine warmth, making you feel momentarily appreciated; or perhaps you accomplish some small task that leaves you feeling …

The UK's best places to live in 2018 have been revealed

Do you live in one of them?<p><i>The Sunday Times</i> has named the Best Place to Live in Britain, along with a series of regional winners around the UK. The …

10 best mindfulness apps

“Mindfulness” is the buzzword of the moment – but it’s a lot more than a passing trend. It’s an NHS-approved approach to helping deal with anxiety, …

These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing.<p>According to a report from …

Search advertising vs. display advertising: Which delivers the best returns?

<b>Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is</b> …

AdWords

Tech in 2017: Crazy, troubled and out of control?

There’s no doubt about it, it’s been a difficult year for the technology industry.<p>It’s also been a crazy year for tech, with cryptocurrencies surging and rollercoastering in value — presumably minting a few millionaires along the way, assuming they actually cashed their coin out.<p>Yet even those …

The mood-boosting mantras wellness pros swear by to banish stress and anxiety

Positive thinking is powerful stuff: It can keep you calm, reduce your stress hormone (cortisol)—and even make your workouts more effective. …

PR's PR problem

Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning …

Four brands pushing the boundaries of content strategy

<b>With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.</b>The humble browser is no longer the only thing that consumes content, …

Royal Mail

2 Strategies To Employ As Programmatic Display Unravels

If some amazing technology could figure out for you the best way to show the right ad at the right time to your ideal customer, you’d use it, right? …

Fast Adoption of AI Leaves Marketers Scrambling

New study reveals most brands are woefully unprepared for the post-mobile world of artificial intelligence. Here is the unexpected impact that AI is having on marketing efforts.<p>When interacting with artificial intelligence (AI), more and more of us are choosing our voices, rather than our screens, …

Artificial Intelligence

Why Google’s AdSense Native ads are the tipping point for native advertising

Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, …

How To Use Video Content To Generate, Qualify And Score Leads

Video might require an investment, says columnist Michael Litt, but it can give you key insights into your audience, which will ultimately lead to …

Best Practices: How to Boost Sales With Integrated Content

Juniper Networks, a networking equipment and software company that competes with larger companies such as Cisco Systems, had a goal of generating $3 …

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.<p>This story originally appeared on Bizness Apps<p>You probably know that word-of-mouth is the most valuable form of marketing out there. With 92 percent of consumers trusting referrals from …

Public Relations

5 Steps to More Effective Influencer Marketing Campaigns

This process will help you select the right influencers on social media.<p>"Influencer marketing is one of the most simple and effective ways to target Millennials and Gen Z on social media," says Kieran Mathew, the founder of Amplify Solutions, one of Canada's faster growing marketing firms. At 21 …

Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing

It's getting harder to get anybody's attention. That's why you can't afford to stop trying.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is social media marketing really dead? That’s one question business owners, marketers and leaders are currently struggling to answer. According to …

Social Media

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like …

Public Relations

A millennial’s guide to killing it at Instagram

Are you furious that you only have thirty-four Instagram followers? Do you fantasize about becoming the next hottest influencer in comedy? Would you pay real money to know the secret formula of Insta-success? If you answered yes to any of those questions, yikes.<p>Just kidding, who wouldn’t want that? …

Chakra Meditation: The Secret to Feeling More Calm and Grounded?

<i>Welcome to Byrdie UK's Wellness Week. Over the next seven days, you'll get to read pieces about making your life more balanced. From the best tech to</i> …

On Being Sensitive And Living In Your Heart

It seems more so than ever that kindness and compassion are of utmost importance at the moment.<p>I hesitate in regards to listening to the news these …

Meditation

Content Marketing: Five Steps For Creating Insatiable Posts That Rank

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are …

The Meditation You Need to Be Doing Regularly, Based on Your Zodiac Sign

<i>Starting to meditate can be, well, stressful. Our friends at YourTango break it down by zodiac sign to help you find your perfect practice.</i><p><b>Find your zen.</b><p>No matter who you are, there's been a time when you feel like you're having a major mental breakdown. Whether it's work, school, family, friends; …

The World’s Happiest Man Reveals The Secret To Happiness We Can All Learn A Lot From Him

Happiness might have a different meaning for different people but what's common between us all is that we're all in our own pursuit of happiness. But …