Steve

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Use this Harvard Law checklist to prepare for any negotiation

When it comes to workplace conflict, many of us sabotage ourselves. Instead of preparing for difficult conversations—which requires dealing with uncomfortable emotions and complex strategies—we avoid the issue until we’re forced to confront it, face-to-face. Emotions like anger and fear then get …

Management

How To Create A Business Plan

Business plans have long been a critical document for new businesses. Are they still relevant? If so, what best practices and data can help you create a winning document that will help your business get the funding you need and ensure your venture lasts?<p>Before digging into the best way to craft a …

Small Business

3 Companies Reveal How They Generated Their First $1 Million On Amazon

With Amazon now accounting for 50% of all e-commerce sales in the U.S., it has become a default selling platform for many consumer brands. But simply having your brands’ products listed on Amazon does not mean instant sales.<p>As Amazon generally functions like a search engine for shoppers ready to …

eCommerce

4 Unexpected Social Media Platforms to Grow Your Brand Awareness

It's time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's no surprise that social media marketing is crucial to business growth in 2018. After all, we're living in a digital world -- one where …

Social Media

The Complete 35-Step Guide For Entrepreneurs Starting A Business

Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high. And there have been spectacular success stories …

Small Business

How To Make the Easiest BBQ Chicken in the Oven — Cooking Lessons from The Kitchn

Sticky-sweet BBQ chicken is the quintessential summer dinner that shouldn't be limited to the lucky folks with backyard grills. The oven has the …

Recipes

How The Times of London uses email newsletters to drive subscriptions

For News UK’s The Times of London and Sunday Times, subscriptions are the end goal. One key part of the Times’ arsenal to convert subscribers and …

Startups, Stop Doing Press Releases

Prioritizing press releases is a waste of time, and platforms like Product Hunt can maximize your launch exposure.<p>For years, startups have found themselves obsessed with the infamous press release. For a time, these releases could prove quite impactful. It was a powerful tool to broadcast company …

Google employees want to teach you to code for free with their latest app

A bunch of Google employees participating in the company’s Area 120 internal incubator have launched Grasshopper, a free mobile app for Android and iOS that teaches you the basics of programming.<p>It’s beautifully designed and is suitable for just about anyone who can be trusted to use a phone on …

Apps

As algorithms take over, YouTube's recommendations highlight a human problem

YouTube is a supercomputer working to achieve a specific goal — to get you to spend as much time on YouTube as possible.<p>But no one told its system exactly how to do that. After YouTube built the system that recommends videos to its users, former employees like Guillaume Chaslot, a software engineer …

Internet

Learn how to build a WordPress site that actually attracts visitors

If you’re building your own website, or even just planning to, odds are you’ve considered WordPress as a foundation. After all, 29% of all sites are …

Web Design

4 Content Assets You Can Publish on Your Website to Attract Attention

You've worked hard on your website. Here's how to get the traffic it deserves.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you take a step back and look at the internet, you realize how massive it is and how much content is out there, making it extremely difficult to stand out. …

Marketing

25 skills LinkedIn says are most likely to get you hired in 2018 — and the online courses to get them

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.</i><p>With the introduction of far-reaching and robust technology, the job market has experienced its own exponential growth, adaptation, and …

Mobile Development

How influencer marketing has changed, in 5 charts

Influencer marketing is growing up, thanks to a deflation of the price bubble that marked its early days, as well as changes on Facebook and …

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to buy. A recent survey by Unbounce, which analyzed data from more …

Marketing

How I Make a Full-Time Income in My Spare Time -- And How You Can, Too

Affiliate marketing is simple, but it's not easy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle that many dream about, flying 96 times just this …

Marketing

Pitching an Investor? This Is Exactly How Many Slides You Should Have in Your Pitch Deck

A killer investor presentation only needs to convey these key things.<p>When I sit down with new startup founders, most ask me about one thing: raising money.<p>This is smart of them, because, as I've stated previously, fundraising needs to be one of the core competencies of any young company. Yet for …

Investing

Infographic: What does the future hold for video marketers?

Video is rapidly becoming the entrée of choice for content consumption.With an increased demand for visual content, video is flooding the content …

Social Media

7 Steps to Maximize Your Branding

Your brand is your company's most valuable asset.<p><i>By Brian Lischer, Founder & CEO of Ignyte, Author, Speaker, Brand Strategist, Healthcare Branding Specialist.</i><p>Running a successful business is all about making smart investments. From newfangled technologies to whip-smart new hires, every decision …

4 Content Marketing Tools to Try in 2018 (And How to Use Them)

With the right tools, you can make your workflow streamlined and focused.<p><i>By Syed Balkhi, founder of WPBeginner.</i><p>Looking to streamline your content marketing process in 2018? Content marketing is often time-consuming and tedious. But with the right tools, you can make your workflow streamlined and …

Project Management

6 Surprising Ways to Use Google Adwords You Haven't Tried Yet

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency.<p>This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company.<p>When …

How Can You Better Engage Your Remote Workers? 6 Ways.

Empower your team with the support they need to feel included and collaborate across the miles.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Remote work has become popular for a reason: Businesses can widen their talent searches when they don’t limit their workforce to a small …

Remote Working

Kathy Fang’s Southern Buttermilk Fried Chicken recipe

Serves 8 to 12<p><b>Ingredients:</b><p>3 pounds chicken tenders<p><b>Buttermilk marinade:</b><p>2 cups buttermilk<p>¼ cup dried oregano<p>2 teaspoons cayenne pepper<p>2 teaspoons …

Boost Your Sales Conversions With 1 Ridiculously Easy Method You Can Try Today

Immediately increase your sales conversions with this simple and easy technique you can try right now.<p>It's clear that we're moving rapidly towards an era of complete transparency in the business world. We can now see into the "windows" of companies through review sites and social media, and it …

Marketing

3 Ways to Build Your Brand Identity Using Content Marketing

Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Can your company's content pass the "no-logo test"? When I work with digital strategy clients …

Marketing

Freeze Mini Liquor Bottles in Blocks of Ice for Fancy Party Favors

New Year’s Eve is <i>the</i> time for indulgent, booze-based frivolity, and nothing is quite so extra as doling out little bottles of spirits, frozen in a …

China’s CCTV surveillance network took just 7 minutes to capture BBC reporter

It took Chinese authorities just seven minutes to locate and apprehend BBC reporter John Sudworth using its powerful network of CCTV camera and facial recognition technology.<p>This wasn’t a case of a member of the media being forcibly removed from the country. The chase was a stunt set up to …

Bitcoin Billionaires The Winklevoss Twins Back Blockstack Initial Coin Offering

The initial coin offering (ICO) of developer platform Blockstack has gained a pair of high-profile investors.<p>The New York-based decentralized …

Cryptocurrency

Want to Pamper Your Holiday Guests? Make Gougères

Caviar and truffles are all well and good, but nothing says “I’m pampering my guests” quite like a tray of hot, crisp gougères straight from the oven.<p>It isn’t because these French cheese puffs are expensive to make. They’re not. A humble mix of grated cheese, butter and flour, they’re among the …

Baking

Expand Your Marketing Vision With Lessons From Elon Musk

5 lessons on marketing and running your business from Elon Musk<p>The world is fascinated by visionaries - and for good reason. These are the people who run successful businesses, perpetuate innovation and challenge the status quo.<p>These are also the people we need to look to when running our own …