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Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years
Adweek - By Carrie Cummings
It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just …
Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap
Harvard Business Review - Paul Leinwand
Description Publication Date: February 02, 2016 How to close the gap between strategy and execution. Two-thirds of executives say their organizations don't have the capabilities to support their strategy.
Videology Adds Context With TriVu Partnership
adexchanger.com - by David Kaplan // Wednesday, September 11th, 2013 – 3:04 pm
Videology is working with video analytics provider TriVu Media to weave in additional layers of contextual targeting that will appeal to TV media …
Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales
TechCrunch - Anthony Ha
What’s the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising. Now Twitter is announcing a partnership with Datalogix that should
Nielsen and FreeWheel Expand Online Campaign Ratings Partnership
Adweek - By Adweek Staff
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings …
Nielsen: Tweets drive higher broadcast TV ratings for 48% of shows
VentureBeat - John Koetsier, TUNE
Tweets drive viewers, and more tweets drive more viewers, according to a new Nielsen study released today. This is the first study ever to confirm that Twitter drives ratings and that a spike in tweets
Skip Pre-Roll Ads With This Interactive Video Ad Unit
Adweek - By David Taintor
Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only …
Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing
marketingland.com
Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are …
Cleaning up the programmatic mess in digital advertising
The Guardian
Online advertising as a whole is growing – up 12.5% according to the IAB UK – with display advertising coming in at 24% share. This number, while still very a robust £1.30 billion, is less than half the
Programmatic Manager
Business Insider - Rich Kennedy
The role will be responsible for developing our private marketplace, boosting yield, as well as doing revenue-producing biz dev deals. We're looking for someone with an analytic bent, a can-do attitude,
RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Who Will Be The Winners And Losers?
Business Insider - Marcelo Ballve
It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.
For RTB Success, Focus on Value — Not Cost
marketingland.com
Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is apparent that …
RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know
Business Insider - Marcelo Ballve
It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.