Stephanie G

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Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years

It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just …

Advertising

Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap

Description<p>Publication Date: <b>February 02, 2016</b><p>How to close the gap between strategy and execution. Two-thirds of executives say their organizations don't have the capabilities to support their strategy. In "Strategy That Works," Paul Leinwand and Cesare Mainardi explain why. They identify …

Management

Videology Adds Context With TriVu Partnership

Videology is working with video analytics provider TriVu Media to weave in additional layers of contextual targeting that will appeal to TV media …

Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales

What’s the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising. Now Twitter is announcing a partnership with Datalogix that should give large consumer packaged goods brands some answers.<p>The basic goal of the program is to tell …

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings …

Advertising Industry

Nielsen: Tweets drive higher broadcast TV ratings for 48% of shows

Tweets drive viewers, and more tweets drive more viewers, according to a new Nielsen study released today. This is the first study ever to confirm that Twitter drives ratings and that a spike in tweets equals a spike in viewership.<p>In other words, Twitter and TV have a mutually beneficial …

Skip Pre-Roll Ads With This Interactive Video Ad Unit

Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only …

Interactive Video

Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing

Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are …

Programmatic Manager

The role will be responsible for developing our private marketplace, boosting yield, as well as doing revenue-producing biz dev deals. We're looking for someone with an analytic bent, a can-do attitude, excellent organizational skills, and a keen interest in the future of digital ad revenue. You'll …

Business Development

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Who Will Be The Winners And Losers?

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.<p>On the desktop, programmatic or automated buying of display ads has already made huge …

Digital Advertising

For RTB Success, Focus on Value — Not Cost

Scanning the agendas at this year’s search trade shows as well as popular articles on the industry's leading search websites, it is apparent that …

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Twitter is the latest tech company to enter the RTB race with this month's acquisition of …

Digital Advertising