Stephanie Morris

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The Most Important Number In New Product Development

The development of new industrial products in American can be described by two different approaches – the operations vs. market approach. The operations approach is based on internal controls and an internal perspective. Some of these approaches are based on the methods of Lean Manufacturing where …

Product Management

The Two Types Of Brands (And The Entrepreneurs Behind Them) | Marketing Insider Group

By Steve Olenski<p>In Marketing Strategy<p>0<p>Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of …

Data Visualization Tips

Data Visualization is the study of the visual representation of data defined as information which is conceived in a diagrammatic form, including …

A Philosopher Takes On Marketing: 4 Lessons For Brands From Alain De Botton

Writer/philosopher Alain De Botton talks needs, empathy and meaning as drivers of innovation.<p>Philosophers are as important to brands and businesses as strategists or IT experts. That’s the view of writer and philosopher Alain De Botton, who along with his colleagues at the philosophy center he …