Stephanie Campbell

69 Flips | 6 Magazines | 3 Likes | 8 Following | 1 Follower | @StephFCampbell | Keep up with Stephanie Campbell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Stephanie Campbell”

How to Effectively Introduce Your Company's Updated Brand

Rebranding your business can be overwhelming, but can lead to long-term benefits for your company.<p>Marketing a new brand is a big undertaking that involves a wide array of challenges and obstacles. But when done right, a brand transformation can bring exciting new opportunities for growth.<p>Careful …

Marketing

Ideo’s CEO On How To Lead An Organization Creatively

Creative leadership is the only way for businesses to thrive in the face of rapid change, Tim Brown argues. Here’s how to master it.<p>It comes as no surprise that Tim Brown, CEO of the design consultancy Ideo, believes that all organizations should be run creatively. This philosophy has brought Ideo …

Team Building

Is Your Influencer Marketing Campaign Legal? Here’s How to Make Sure.

Regulators are cracking down on misleading influencer marketing campaigns. Here’s how to keep your collaborations above board.<p>Influencer marketing …

Public Relations

Small Business Ideas and Resources for Entrepreneurs

Entrepreneurship

How to Create a Brand Strategy for Your Business

In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community …

10 Reasons Inbound Marketing Is Necessary in 2016

In 2016, we will experience numerous changes in the needs of customers, and how customers will respond to us.<p>In 2016, we will experience numerous changes in the needs of customers, and how customers will respond to us. Traditional outbound marketing campaigns like cold emails, cold calls, snail …

Marketing

7 worthwhile ways to automate social media

Social media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, …

Words Can Hurt You: The Legal Concerns of Content Marketing

If you're publishing any form of content - whether updates to your social media profiles, blog posts on your company website and more - you need to be aware of the different regulations that govern specific industries.<p>Content marketing is more than just publishing online and getting paid for it. If …

Marketing

8 Biggest Content Mistakes Marketers Keep Making

Don't be like most content marketers in 2016.<p>The Content Marketing Institute recently reported that just 38% of organizations say they are effective at content marketing. Another 31% say it isn't clear what their content marketing program actually looks like. If you fall into the category of …

Marketing

Super Bowl Ads Provide a Great Way for Advertisers to Waste $6 Million

CBS is selling a 30-second spot during the 2016 Super Bowl for $5 million -- 11% higher than NBC charged for half a minute during the 2015 Super Bowl. How is the network able to charge so much?<p><b>Reach a large audience.</b> Audiences tend to vary between 110 and 117 million people depending on the teams …

Snapchat: The King of Millennial Micro-Moments

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Advertising Industry

What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016

Columnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year's strategy.

How to Create the Ultimate Customer Acquisition Plan for Your Startup

To run a successful startup you need customers.<p>Without customers you don’t make money, and without money…well you won’t last very long.<p>While it’s …

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …

4 Secrets to Creating a Brand From Scratch

Four steps to creating a brand from scratch.<p>When Eve Alintuck and Josh Morton met at age 9 in Wellesley, Mass., the two friends couldn't have known that 35 years later, they'd launch Barrow's Intense, a ginger-flavored liquor brand that would get national distribution. Morton, a home distiller took …

Logging

Biggest Facebook Advertising Mistakes - Get Clients for Your Business

Today we’re gonna talk about the biggest and absurd Facebook Advertising Mistakes. So, let’s get started now. Facebook has built one of the most …

Content Marketing Lessons From a 10-Year Veteran of the Industry

Nick Santillo successfully built and sold one content marketing agency before turning 30. Three years into his latest venture, Fractl, he shares his insights on how your business can find success with content.<p>In 2006, at the ripe age of 21, Nick Santillo was developing a business plan for his first …

Marketing

How Digital Marketing Is Evolving Into 2016 and Beyond

If you pay close attention to how the digital landscape has developed (over the past few years especially), you can make a reasonable prediction about what's coming next.<p>Digital marketing never stands still for long. Just when you get used to a certain set of technologies, trends, and patterns on …

Virtual Reality

Segmenting Customers is Your Key to Business Growth In 2016

In 2016, intelligent segmentation will play a leading role in marketer’s plans. They need to know among their audience of customers and prospects who …

4 Things World Class Content Marketers Do Every Time They Create Content

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and …

Marketing

These before-and-after photos show how much Abercrombie & Fitch has changed

But amid a changing consumer climate, it has toned down its imagery. Its November marketing campaign did not feature nearly naked models. Rather, it featured a fully dressed Neelam Gill, a model who has been praised for social advocacy.<p>This is in part because Abercrombie & Fitch is now targeting an …

Social Media Obsessed? This Year, Get Paid to Post

<i>We're all a little social media obsessed. But for some entrepreneurial It-Girls, tweeting, posting, 'gramming, and snapping became more than a hobby.</i><p>Wielding power over our buying decisions -- from hotel bookings to daily quandaries over what to wear and where to eat, these ladies smartly found a …

The 3 Secrets to Building a Brand Purpose That Millennials Trust

With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: <b>it's</b> …

Branded Content: The Currency of Connection

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?<p>Certainly not. Marketers do not spend $250 billion per year on television commercials for sentimental reasons. They do so because …

10 Expert Marketing Predictions for 2016

The new year is upon us, but what is in store for marketers? 10 experts share their forecasts for 2016.<p>It's that time of year again. A time to sit back and review what worked, what we learned and subsequently plan for big marketing wins in 2016.<p>Since each year is different with its own new set of …

Social Media

Why Donald Trump's First TV Ad Is Revolutionary

The leading Republican candidate releases his first ad. It's very surprising.<p><i>Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>Stop me if I bore you.<p>You see, I don't want to bore you, but sometimes I don't realize that boring people can actually …

Donald Trump

16 Stats About Mobile Marketing to Boost Your Business in 2016

Recent studies suggest 2016 will be a huge year for mobile marketing.<p>It's 2016! If, like most business owners, you're resolution is to increase revenue this year, the key to success is already in the palm of your hand, or perhaps in your pocket. Nine out of 10 (92%) of U.S. consumers have mobile …

Mobile

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing<p>Social channels have become walled gardens, offering meaningful mobile reach and relative safety from fraud and adblockers. Ironically there’s …

Social Media

The 23 Best Facebook Marketing Campaigns We Could Find

Social media strategies have become a critical element of any comprehensive marketing and media campaign.<p>With so many social media avenues, brands …

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, …

Graphic Design