Steffen Krabbenhøft

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'Mobile advertising remains a billion dollar opportunity, smaller digital agencies are moving quickly' says WPP chief Sorrell

Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing …

Advertising

THE MOBILE MARKETING REPORT: How marketers are reaching mobile consumers

BI Intelligence<p>Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile …

Digital Advertising

How Mobile Technologies Are Innovating The On-Site Retail Experience

MIT research shows that over 80 percent of in-store shoppers first visit online<p>The increasingly mobile retail environment is changing consumer expectations about shopping experiences. At the same time, it is putting new tools in the hands of retailers to help them reach, engage, and ultimately …

eCommerce

5 Key Elements for an Effective B2C Mobile Marketing Strategy

The growth of mobile has been astronomical in recent years, and subsequently, brands need to focus on a mobile first mentality--perhaps more than ever. The majority of users, across all industries, tend to use mobile devices as their "go-to," primary device for searches, purchases, and social media.<p>…

Marketing

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last …

Advertising

Three Game-Changing Trends for Mobile Marketing in 2017

2016 was a big year for mobile marketing, but 2017 will be even bigger.<p>A few tech trends looming on the horizon are going to make an impact on the …

Marketing

3 Ways to Find a Profitable Mobile App Idea

Sometimes the best ideas aren't even yours.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ideas are cheap. Execution is not. Yet the journey of an appreneur begins with an idea that has the potential to generate profit and wealth in the long term.<p>In search of an idea, you may look to …

Apps

14 Most Popular Mobile App Analytics Tools Every Business Should Know

Smartphone usage is increasing by leaps and bounds every day. It is playing a major role in digitizing the human life. Today, people used to …

Five Bleeding-Edge Mobile Marketing Trends in 2017

Mobile marketing's awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that U.S. mobile-ad spend …

eCommerce

OMNICHANNEL STRATEGY BUNDLE: Your guide to engaging with shoppers on multiple channels

If anything you do touches retail or e-commerce, you know it isn't enough to focus on a single sales channel anymore.<p>The winners will undoubtedly be those who master omnichannel sales. In fact, creating a strong, cohesive, multi-channel operation can make or break your business.<p>A recent Fluent …

eCommerce

Riffjam for iOS turns your video messages into sweet Auto-tuned grooves

Want to take your video messaging to the next level? Sure, you can slap on a filter or some stickers like a commoner – or you can turn it up to 11 with Riffjam.<p>This inventive iOS app, from the makers of the AI-based soundtrack generator Jukedeck, takes a short video clip and adds an Auto-tune audio …

Google offers new collaboration tools for app designers

Google has released a slew of tools that designers and developers can use to build app interfaces. While they appear to be tied to the company’s Material Design language, which it launched in 2014, it looks like you’ll be able to use them regardless of what design principles you choose to …

Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile …

Digital Advertising

Facebook releases new Events app to replace your calendar

Facebook is launching an all new app today dedicated solely to events, the creatively named ‘Events from Facebook.’<p>It’s basically a glorified calendar with some useful social media chops. The key feature is discovery: Open up the app and you can view the events your friends are interested in …

3 Layers of Motivation (Updated for 2018) - Gamified UK - #Gamification Expert

The more I consider motivation, the more I realise it is one of those things we in gamification use as a catch-all. It’s a bit like how we treat the …

How gamification can transform your business

<i>In their new book</i> The Gamification Toolkit: Dynamics Mechanics, and Components for the Win<i>, Wharton legal studies and business ethics professor Kevin</i> …

World Economic Forum

Balancing rewards against effort in Gamification - Gamified UK - #Gamification Expert

I have said it before, if you are going to use rewards, you have to get it right. Whilst there are arguments about the value and / or damage of …

Game Thinking - Differences between Gamification & Games

How to cite<p>Marczewski, A. (2015). Game Thinking. <i>Even Ninja Monkeys Like to Play</i>: Gamification, Game Thinking and Motivational Design (1st ed., pp. …

Using Game Mechanics to Drive Digital Transformation

Why Gamification Matters Now<p>Over-hyped or duly justified, enterprise gamification - the application of game design techniques to a business setting in order to make tasks more fun and engaging - is garnering attention from business leaders, world over.<p>Enterprise gamification is expected to …

Badgeville releases analytics engine to improve enterprise gamification

Badgeville has raised more than $40 million to pioneer “gamification,” or the use of game-like mechanics such as leaderboards to motivate people to engage in non-game work more enthusiastically. And today, the company is releasing its new analytics platform for enterprises that want to better …

Gamification And Game-Based Learning: Two Different Things

<b>The Differences Between Gamification And Game-Based Learning</b><p>Gamification strategies are increasingly getting attention and investment in eLearning. …

Benchmarking Mobile Page Optimization With Mobile Search Ranking Findings

Listed as the most often used search engine on mobile, Google has spent the last four years attempting to optimize the user experience across all devices.<p>Since my payment business and others I know make search marketing and mobile search marketing a critical component in our marketing strategy, …

SEO

Sheryl Sandberg On The Future Of Advertising: Mobile, Mobile, Mobile

Facebook’s COO offers insight on how the company is pushing clients to take advantage of the smartphone revolution.<p>Facebook’s growing stature as an advertising juggernaut is increasingly overshadowing its identity as a mere “social network.” This evolution was especially clear during New York’s …

Advertising

Facebook tests feature similar to Snapchat Stories for Messenger

Facebook has been keen on borrowing features from Snapchat as of late and it's testing yet another one in Poland. The so-called "Messenger Day" tool allows Facebook Messenger users to share a collection of photos and videos with friends that will disappear in 24 hours. And yes, they can be …

Tracking Google’s 10/4 event: Everything from Google I/O is finally ready

Pixel phones, Daydream VR, Google Home, and more!<p>Are you ready for some hardware? On October 4, at 9am PT (Noon ET), Google is hosting a big launch …

Virtual Reality

App Store Launch Plan: How to Launch a New Mobile App

So you just finished building a new mobile app. It’s ready to launch. You’re excited. Time to dive in and watch the downloads roll through.<p>Except you …