Stefany Terreehorst

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Why Good Managers Are So Rare

Gallup has found that one of the most important decisions companies make is simply whom they name manager. Yet our analysis suggests that they usually get it wrong. In fact, Gallup finds that companies fail to choose the candidate with the right talent for the job 82% of the time.<p>Bad managers cost …

Draw Your Elevator Pitch

When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither.<p>One of us (Liza) is a staff cartoonist for the <i>New Yorker</i>, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, …

How to Make Yourself Work When You Just Don’t Want To

There’s that project you’ve left on the backburner – the one with the deadline that’s growing uncomfortably near. And there’s the client whose phone call you really should return – the one that does nothing but complain and eat up your valuable time. Wait, weren’t you going to try to go to the gym …

When You’re Preparing for a Task, Say “You Can Do It,” not “I Can Do It”

People who referred to themselves as “you” or by their own names while silently talking to themselves in preparation for a five-minute speech were subsequently calmer and more confident and performed better on the talk than people who had referred to themselves as “I” or “me” (<b>3.6 versus 3.2</b> on a …

Three Mistakes to Avoid When Networking

We all know networking has the potential to dramatically enhance our careers; making new connections can introduce us to valuable new information, job opportunities, and more. But despite that fact, many of us are doing it wrong — and I don’t just mean the banal error of trading business cards at a …

The Other Factor that Makes an Idea Spread

How do ideas spread? Previous research has focused on what happens to the sharers of an idea: what emotions they feel, what types of content inspire them to share (practical, funny, “sticky” and so on). And it is true that from memetics to mirror neurons to social contagion, it is likely that for …

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Your request cannot be completed. The following error message was returned:<p>This account: 5449 expired on 8/30/2015 (Now: 5/23/2018)<p>For questions …

Marketing

A Messy Environment Makes It Harder for You to Focus on a Task

In an experiment, people who sat by a messy desk that was scattered with papers felt more frustrated and weary and took nearly <b>10% longer</b> to answer questions in a color-and-word-matching task, in comparison with those who were seated by a neatly arranged desk, say doctoral candidate Boyoun (Grace) …

Seven Problems Your Inbox Can Solve

When you’re staring at an inbox piled high with unread emails, it’s easy for email to feel like yet another problem for you to solve. But by using your email’s rules and filters, you can not only prevent those messages from piling it up, but address challenges you face that go beyond your inbox.<p>A …

Make Your Best Customers Even Better

Just over a year ago, managers at Kraft believed that their Velveeta brand had only moderate growth prospects. With the consumer migration toward natural and organic products, sales of Velveeta—a processed, unrefrigerated “cheese food”—had languished. The customers who did buy it typically used it …

What to Do When You Can’t Control Your Stress

Everyone can relate to a day at work that just starts off on the wrong foot. Perhaps you have just had an argument with a spouse or loved one, or you’re late for an appointment even though you had a million reminders in your schedule, or your inbox contains e-mail after e-mail with what seem like …

Manage Your Work, Manage Your Life

Artwork detail: Liliana Porter, Man with String, 2009, string and pencil lines on paper, 12 3/4″ x 15 3/4″<p>Work/life balance is at best an elusive ideal and at worst a complete myth, today’s senior executives will tell you. But by making deliberate choices about which opportunities they’ll pursue …

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for …

Real-time marketing done right means a focus on the customer

Listening to customers counts for more than witty comments<p>"Go home, real-time marketing. You're drunk" says Tim Peterson at Ad Age, remarking on the failure of the recent Super Bowl match to come with a "you can still dunk in the dark" moment to equal Oreo's 2013 tweet, which achieved viral success …

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools

What tools do you use to get your online marketing work done?<p>Can you do all the same work of a digital marketer, and do it for <b>free</b>?<p>The list of tools …

Infographics

Everything You Need to Know About Email Marketing

Long gone are the days when phone calls were customers' preferred method of contact. Because of this, email marketing has become more and more valuable as a way of building a relationship with your clients.<p>But what are the best ways to use email as a marketing tool? How do you successfully combine …

Marketing

The Best “Management Lessons” Story You’ll Ever Read

A Roll of the Polyhedral Dice<p>Everything I Need to Know About Management I Learned from Playing Dungeons and Dragons<p>Quartz<p>Such as: Often, the best candidate for a given job isn’t the person who’s most skilled at fulfilling its primary requirement, but instead is a more well-rounded individual, a …

How to Write a Cover Letter

No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know …

Develop Strategic Thinkers Throughout Your Organization

In study after study, strategic thinkers are found to be among the most highly effective leaders. And while there is an abundance of courses, books, articles and opinions on the process of strategic planning, the focus is typically on an isolated process that might happen once or twice per year. In …

Listening to Your Customers When Your Customers Disagree

Smart companies recognize that both their marketing and their broader business strategy need to be informed by carefully gathered customer insight. But what do you do when your customers disagree—especially if their disagreement echoes throughout your various social media channels? What if their …

Encourage Foreign-Born Employees to Participate More in Meetings

Imagine the following: Feng Li is a Chinese-born management consultant for a major American-based professional services firm in Chicago. Feng has impeccable oral and written English and outstanding technical skills. He is also very creative. In fact, he is on the fast track to senior consultant, …

The Four Secrets to Employee Engagement

How did you feel about coming to work this morning?<p>I’m sure many factors influenced whether you felt like digging right in, but one of the most significant was almost surely your boss.<p>It seems obvious: Direct supervisors who set their teams up for success, observe them in action, ask for feedback, …

If You’re Not Helping People Develop, You’re Not Management Material

Skilled managers have never been more critical to the success of firms than they are today. Not because employees can’t function without direction, but because managers play a vital role in talent management. Gone are the comprehensive career management systems and expectations of long-term …