Stefania Ranucci

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5 Ways to Stay on Top of Business Trends

Owning a small business is an all-consuming task. Critical work such as customer service, managing staff, tracking the budget, marketing and sales …

Giant Cookie Business Created After Losing Job of 30 Years

Losing a job is almost never a good thing. But don’t tell that to Barbara Schechter.<p>The New Jersey native was 57 when she lost her job as a marketing …

Don't Forget to Write a Business Plan

Some entrepreneurship advocates have suggested that would-be entrepreneurs abandon the writing of business plans. In the fast-paced world of …

How to Market Your Business on Facebook Successfully

If your business uses a Facebook Page for promotion, there’s a lot more to maintaining your presence on the site than just posting …

Top 10 Most Successful One Person Startups

Many successful businesses started with just one person who had a vision and the technical skills to deliver it to the world.<p>Popular new sites like …

Business Etiquette Still Matters in Casual New Business World

In recent years, business has become very casual. Gone are the work days of suits, stationary, big titles, corner offices, secretaries, and power …

Answering the “How Much Does it Cost” Sales Question

Maybe you can relate. You’re at a business event, someone asks what you do and you tell them. Then comes, “Nice. How much does it cost?”<p>Or, you get a …

The Importance Of Words in Franchising

The importance of words can’t be understated when you’re trying to attract today’s would-be franchise business owners. People looking into …

Social Selling Today: Striking a Balance of Insights and Instincts

Integrating social signals and finding insights from them will be increasingly important in forging relationships with modern consumers. Jon Ferrara, …

Captivate Others in 6 Seconds With Vine Marketing Videos

Have you tapped into the 6 second visual impact that Vine offers your small business? Vine creates an opportunity to use video, the most popular …

Startup Uses Facebook to Sell Cotton Candy for a Cause

Tasha Kornegay launched her startup, Oscar William’s Gourmet Cotton Candy, less than a year ago. But she’s already recouped her original investment …

Google and Twitch Means You Need A Video Marketing Plan

Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 …

Executive Presence: Do You Have What it Takes to Lead?

Ever wonder what magical pixie dust has some folks move up the leadership ladder and others fizzle on the sidelines?<p>Sylvia Ann Hewlett (@SAHewlett) …

How to Start an Event Planning Business Today

If you’ve ever wanted to break into the event planning industry, it may be easier than you think.<p>Liz King, the entrepreneur behind Liz King Events, …

Heat Up Summer Sales: 7 Cool Summer Retail Sale Ideas

For many businesses, summer is traditionally a slow month. The heat slows our bodies down (I guess that impacts sales), folks are focused on going …

Is Your Spouse Compatible with Your Business?

Is your spouse compatible with your business and entrepreneurship? Your startup? Your plans to grow your existing business?<p>No – it’s not a trick …

What Documents Do You Need to Incorporate Your Business?

Need a loan for your startup? See if you qualify in 60 seconds or less.<p>Articles of Incorporation/Certificate of Incorporation<p>The Articles of …

Alessandra Ambrosio on Her Brazilian Beauty Secrets

Brazilian bombshell and Victoria's Secret Angel Alessandra Ambrosio gives her perspective on hailing from the world's most beautiful country. Plus, Adriana Lima shares what Brazilian beauty means to her.<p>Harper's Bazaar: In your own words, what does Brazilian beauty mean to you?<p><b>Alessandra Ambrosio:</b> …

Beat the Heat! Chill Out With These Self-Cooling Beauty Products

Here at InStyle, the summer is already off to a great (and sweltering) start. And if you're like us, and searching for a way to keep cool without …

Reader Recs: World’s Best Beach Towns

Summer is officially underway in the Northern Hemisphere, and if you’re anything like me, that means one thing—beach season. Whether it be a long weekend at Wrightsville Beach in North Carolina or an extended stay in sandy Punta Cana, I’m always ready for an ocean breeze and the sweet tang of …

Where to Find the World's Least Expensive Luxury Hotels

We know that a luxury hotel can set you back a pretty penny. But not everywhere -- if you know where to look. We recently set out to find the 15 countries where staying a night at a luxury hotel is in general the most expensive. Now we are peering through the other end of the telescope -- to find …

Hotels

National Geographic Travel

A new dawn for the Mezzogiorno?

For the first time since the Grand Tour of the 18th Century, southern Italy is registering on savvy travellers’ radars.<p>In the 1950s, Matera, a town carved from the earth in the southern Italian region of Basilicata, was declared <i>la vergogna nazionale:</i> the shame of Italy. At the time, some 16,000 …

Italy

National Geographic Travel