Stefania Boleso

240 Flips | 14 Magazines | 81 Likes | 14 Following | 82 Followers | @StefaniaBoleso | Consulente in Marketing e Comunicazione Digitale | Docente e Formatrice - Aiuto le persone, le aziende e i brand a crescere, online ed offline. Osservatrice curiosa.

How Macy’s is using its store employees and stylists as Instagram influencers to drive sales

Macy’s is taking control of its influencer network by recruiting its own store employees and personal stylists as brand ambassadors, rather than …

Farfetch’s ‘Store of the Future’ takes its customer data to physical retail

On Wednesday, Farfetch unveiled a new set of tools for retailers at its FarfetchOS event in London. Considered the final piece of its retail …

Offline, Ssense puts a new spin on the department store

Online luxury retailer Ssense has built a new brick-and-mortar store around appointments, not inventory.<p>Ssense Montreal, which opens Thursday in the …

How Lush is raising the bar for in-store experience

While it’s pretty impressive in terms of ecommerce (you can read more about that here) – I think its in-store CX is particularly worth shouting …

50 Best AI Retail Applications - Insider Trends

<b>According to a study by Juniper Research, global spend on artificial intelligence or AI is expected to increase from an estimated $2 billion in 2018</b> …

Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

The holiday season, which is by far the most important time of year for retailers, highlights the increasingly intense battle between physical stores and online websites. Given the large number of casualties this year — witness the bankruptcy filings of such venerable institutions as Toys ‘R Us, …

eCommerce

Inside the shops of the future

Those who happened past the Hermès store on New Bond Street over the festive season may have noticed an interactive experience set within its …

Ecco AuchanSpeedy: la spesa al supermercato si fa solo con l’app e senza casse

Non un negozio senza casse, ma un servizio che consente di bypassarle grazie allo smartphone. È questo AuchanSpeedy, il nuovo servizio di Auchan …

The Benefits of Employee Advocacy for B2B and B2C

Employee Advocacy can benefit all companies but B2B and B2C industries work in different ways. What problems can Employee Advocacy help with?

The Secret to Making Employee Advocacy Work

Does your company empower its employees to act as brand ambassadors on social media? Isn’t it about time?The movement, known widely as “employee …

How Corporate Communications Benefits from Employee Advocacy

Corporate Communications + Employee Advocacy<p>While employee advocacy can benefit many different aspects to a business, it’s often not mentioned as to …

Four Content Topics to Elevate Your Employee Advocacy Program

Employee advocacy programs live and die by the content employees are asked to share. If you have a program that is showing stagnant, or worse, no …

The Essential Elements of an Outstanding Employee Advocacy Program | LinkedIn Marketing Blog

It’s fact, not theory, that you can drive measurable business results with an employee advocacy program. The key is to combine the right elements to …

Employee Advocacy Ideas to Start Tomorrow

It’s no longer enough to be a great company – your company must be known as a great place to work. That’s bigger than your own EVP and ...The post …

How Eventbrite Recruiting Increased Its Response Rates by 20% with Fun, Authentic Content Marketing | LinkedIn Talent Blog

When you’re shopping for a major purchase—a new phone, let’s say—chances are you don’t just compare features and prices. Yes, those things might …

Marketing

Blending Recruitment With Brand Strategy

Often, when we think of brand strategy, we think of our customers in terms of how they perceive us as a company, product, or service. And when it …

Employee Engagement

Cos’è l’employer branding e perché aiuta le aziende ad attrarre talenti

HomeBenessere aziendale<p>L’employer branding è una strategia di marketing che attrae e fidelizza i migliori talenti sul mercato del lavoro. E …

7 Steps to Building a Personal Brand to Support Your Business

Your company's personal brands may have the potential to multiply the reach of your content -- not to mention the trust of your customers..<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Personal brands are useful tools for job-searchers; like corporate brands, personal …

Marketing

Trasformazione digitale, i manager Hr sono attesi a un ruolo chiave

Il luogo comune che vede il responsabile delle risorse umane intento a gestire (solo) accordi contrattuali, prepensionamenti e simili attività non è …

Op-Ed | The Age of Digital Darwinism

What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?<p><b>MILAN, Italy</b> — Online …

Dall'employer branding al talent branding

In una delle sue tante citazioni Steve Jobs affermò: «Assumere persone intelligenti e dar loro ordini non ha alcun senso. Noi assumiamo persone …

Why marketing and HR should join forces to drive advocacy among employees

en_GB<p>article<p>Closer collaboration between marketing and HR is helping define brand identity and create customer centric company …

What You Need To Know About Marketing With Influencers

Content marketing is all about your audience. Selling stuff is certainly a good thing, but in content marketing it’s almost a residual effect: The real driver of content marketing is to <b>attract and engage the right audience.</b><p>Building an audience usually takes time, but there is one proven shortcut to …

Burberry products now carry Snapchat tags that link to first-of-its-kind fashion channel

Burberry has found a unique way to promote its first-ever Snapchat Discover channel.<p>The high-end British fashion brand is putting Snapchat QR codes …

13 Books That Will Inspire Your New Employees

<b>Question:</b> What is the best startup-related book to get a new hire on their first day?<p>Zero to One by Peter Thiel<p><i>"Zero to One helped inspire me to</i> …

Audi is trolling the competition with its Wi-Fi at the New York Auto Show

NEW YORK — Well, that's one way to take a swing at the competition.<p>If you're out on the New York Auto Show floor and near the Audi booth, you'll be …

Five Habits Of Creative People

Whether it’s getting into a routine or knowing when to give up, here are the habits creative people have cultivated.<p>There is no secret trick to becoming more creative, but the good news is creativity is a skill you can build.<p>That means that you can become more creative with the right time and …

Creativity

How Paris Designers Brought Exclusivity Back to Fashion Week — Or Tried To, at Least

"See now, buy now" and Instagram-baiting had no place at the fashion capital's most illustrious houses.<p>Author:<p>Publish date:<p>Social …

Why YouTube Is a More Important Platform Than Snapchat for Luxury Brands

Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers …

Advertising

Why Are Brands Turning to Social Media Influencers?

As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern …