StartUp Mindset

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How to Use Influencer Marketing to Grow Your Brand

Most startups won’t be able to afford traditional celebrity endorsements of their products, but the widespread use of social media has allowed new …

Taking a Hint: How to Know When to Rebrand

Your entrepreneurial mentor has probably told you over and over again that perseverance is the key to entrepreneurial success. Entrepreneurs need to …

5 Keys to Writing Engaging Email Content that People Will Actually Read

Every day, many of us receive promotional emails from businesses that we have interacted with or purchased from. The vast majority of these emails go …

Here Are the 15 Best Investments Each Shark has Made on Shark Tank

Lori Greiner<p><b>Scrub Daddy</b><p><b>Investment: $200,000 for 20%</b><p><b>Gross Sales: $100 million</b><p>During Season 4, Aaron Krause pitched a reusable sponge in the shape of a …

4 Ways to Really Show Employees You Appreciate Them

Employee Appreciation: How do you show your employees that you appreciate them, beyond the old school printed “Employee of the Month” certificate? …

Employee Engagement

How Much Should You Pay Yourself from Your Business?

One of the most attractive perks of the entrepreneurial lifestyle is the possibility of not having a cap on salary. As an employee, your salary is …

Entrepreneurship

WeWork Acquires Meetup as Acquisition Streak Continues

In its fifth acquisition in nearly six months, shared workspace startup WeWork has just announced that it will purchase Meetup for an undisclosed …

How to Find Niche Markets for Your Online Business

The current business world has experienced a massive transformation with the booming technology. Online business is an essential aspect of any firm …

4 Ways to Use Emotional Marketing to Make Your Brand Stand Out

With social media and other new ways of advertising, we are constantly bombarded with meaningless messages every day. Scrolling through social media …

50% of New Businesses Fail: Here Are the 7 Reasons Why

Risk is an unavoidable part of life at a startup. Some new businesses start out strong before hitting a rut, while others crash and burn in just a …

Hilarious texts reveal how incoming Uber CEO’s daughter found out about her dad’s new gig

Word to the wise: If you’re taking over as chief executive of one of the most talked-about companies in the world, be sure to tell those closest to …

How To Separate Self Identity from Work Identity

You are not your career. You are not what you do from 8 to 5, your salary, or what you put down on your W-2 or a 1099. You are not defined by your …

Self-confidence

6 Ways to Get More Referrals for Your Startup Business

A study by market research firm, Nielsen, showed that 92% of customers trust recommendations that came from friends and family. Word-of-mouth is a …

How to Beat the News Feed Rankings and Build Organic Reach

The Dirty Game of Newsfeed Rankings<p>While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently …

7 Tips & Tools to Successfully Manage a Remote Team

The days of traditional 9-5 brick and mortar workforces have come and are nearly gone. Today, nearly 45% of today’s workforce in the United States …

5 Ways to Keep a "Big Picture” Strategy While Operating On a Day-to-Day Basis

Your first year as a startup can set the course for the ultimate failure or success of your business. This one year mark looms large as a major …

5 Inspiring Women Entrepreneurs That Are Changing the Game

Breaking in like thunder, women across the globe are sending out messages that can no longer be easily dismissed. Once again we are entering a period …

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2 days ago<p>Every day, many of us receive promotional emails from businesses that we have interacted with or purchased from. The vast majority of these …