Srijith Gopalakrishnan

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Beer ads and fads come and go but the classics remain

The mass marketing of beer has taken us down some dead ends, from spiced lagers to ice beers. Now Guinness has launched four new varieties. Why bother?<p>Do you remember Carling Premier? Or Fosters Ice? Or Peeterman Artois? (The last one a not entirely convincing attempt by Stella to steal some of the …

West Indies

Why We Quit Our Jobs In Advertising To Scrub Toilets

After being gone just over six months, I feel it necessary we share the uglier side of our trip. Browsing through our blog posts and Instagram feed, it seems like we're having the time of our lives. And don't get me wrong -- we are. It's bloody amazing. But it's not all ice-creams in the sun and …

Facebook is making more and more money from you. Should you be paid for it?

Figures show a 20% increase in the amount of advertising revenue generated by the average Facebook user. Is it time you were remunerated?<p>If you’ve been using Facebook recently, it may be time to ask for a raise. According to new figures from market-research website eMarketer, you’ve made the …

Porn sites hit by malware hidden in adverts

<b>Security firm Malwarebytes says a campaign of malware hidden inside online ads which hit search engine Yahoo earlier this year has now also appeared on adult websites.</b><p>The advertising, apparently for a service called Sex Messenger, also contained tools for identifying whether the user was genuine …

Why skyscrapers are killing great cities

The new Blackfriars train station in London is a marvel. The airy cavern of glass and steel straddles the Thames River, giving passengers magnificent views of the city. If they look downriver, they will see St. Paul's Cathedral, one of London's best-known landmarks for more than 300 years. …

A big ad tech company is patenting a clever idea that might just make people click on more ads

Clicks are ad tech companies' raison d'être. But their challenge is that there are so few clicks actually happening. Average click-through rates on display ads online are just 0.06%, according to Google.<p>So here's the solution The Rubicon Project is proposing: It would begin displaying additional …

8 Cities That Show You What the Future Will Look Like

Cities used to grow by accident. Sure, the location usually made sense—someplace defensible, on a hill or an island, or somewhere near an extractable …