Sravan

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App Marketing Tips And Tactics

Looking to find a little bit of an edge for your app marketing? Or on the lookout for the hottest tips and tactics around? An expert panel at the App …

Mobile user acquisition costs climb and download volumes drop in September

User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to be hard for small app makers who don’t have highly viral apps and games.<p>Fiksu said that the cost per loyal user index (which measures the cost to …

App Store Ratings: A Single Star Jump Can Mean 340% More Downloads

Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and …

App monetisation tip: Go for niche markets, not user reach

Mobile apps have enabled some developers to reach unprecedented scale in an incredibly short time. The companies that do this best have hundreds of …

App CRM: How To Get Users To Engage With Your Apps

Mick Rigby is the Founder & Managing Director of Yodel Mobile and spoke at the App Promotion Summit London 2014 on the topic of app customer …

5 Myths About App Store Optimization (ASO)

Hang on to your brain. I’m going to throw some numbers at you.<p>Apps are a big business. Really big. App sales are a $25 billion industry, as reported …

Apps

SoundCloud on ASO at APS2014

SoundCloud‘s app store analyst, Moritz Daan, spoke at the App Promotion Summit in London this year on driving growth through app store optimization. …

App Store Localisation | App Promotion Summit London | July 2014

My talk on how important localization is for your appstore meta data. Including 4 showcases of success.<p>What elements of your app store presence can be localised?<p>What impact can you achieve with localisation?<p>How to manage and deliver localisation effectively?

Mobile App Marketing Pitfalls Every Marketer Should Avoid

Mobile has revolutionized the way we live. Be it shopping, interacting with friends, planning vacation, or educating kids, there is an app for …

Learn app marketing secrets at the App Promotion Summit

Psst! Want to learn the secrets of successful app marketing to help get your game in the hands of the right users? Then you should get yourself down …

Mobile app developers get whipsawed by rising marketing costs in April

Oh, the agony of mobile marketing costs. App marketing costs rose in April as mobile app developers poured more money into acquiring new users on mobile devices, according to a report by mobile marketing firm Fiksu.<p>That will lead to more fretting over the rising cost of user acquisition, which …

Best Practices for Developers and Publishers for Pitching Your App to the Media

Artyom Dogtiev<p>Featured Apps<p>GPS Mobile Tracking<p>Want to see your app here? Contact us<p>Marketing & Promotion<p>Best Practices for Developers and Publishers …

10 Commandments Of App Marketing: How To Get Rapid Traction For Your App

10 Commandments of App Marketing Transcript<p>Diego Meller, CEO, JAMPP<p>So we’re the App Promotion Summit, nobody has talked a lot about app promotion so …

Google

Top 7 Mobile App Marketing Questions

— YFS Small Business Contributors<p>We are a diverse group of early adopters, innovators, entrepreneurs, startup enthusiasts, influencers and small …

Need for mobile-optimized search strategy intensifies: Forrester

Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, …

App Annie Now Lets App Developers Track Ads, App Store Optimization

Mobile app analytics platform App Annie is expanding itself product lineup today with features designed to help publishers better analyze their advertising and App Store Optimization (ASO) efforts. The latter, a sort of SEO for mobile apps, involves choosing the right keywords to use in the app’s …

Appstore Optimization: Practical Tips For Success On The App Stores

The panel on “Appstore Optimization: Practical tips for success on the App stores” took place at App Promotion Summit in Berlin and was chaired by …

Tips for making your mobile app more discoverable : Pre-Launch Marketing Strategies - Affle Enterprise Blog

As the global popularity of smartphones and tablets is growing continuously, the competition between mobile app developers and publishers is also …

9 Tools to Help you Measure Mobile Analytics

Measuring your startup’s Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there’s an added layer of complexity for startups to consider.<p>To figure out which tools are robust enough to handle both, I asked a panel of 9 successful entrepreneurs the following …

App Business: What Your Mobile Competitors Are Doing

Over the last six months, I've had the privilege to work with a whole range of app companies, app developers, and marketers. They range from indie …

Business Strategy

Opera's app store clears 100 million monthly users

About 105 million people used the Opera Mobile Store from Opera Software in December, a statistic big enough to rank it as the fifth largest app store, the Norwegian browser maker said Tuesday.<p>The company's app store offers 200,000 mobile apps for a variety of device types with a variety of …

Apps