Amanda Webb flipped this story into The No-Nonsense Guide To Digital Marketing Strategy•2396d
Setting up Google analytics goals can help you measure your websites success.
Instead of looking at site visitors or page views you can delve into your analytics and find out what is driving people to sign up to your mailing list, buy or even view specific content on your site.
If you haven’t set them up yet you should, they’re pretty cool. Read on to find out why.