Sparkloft

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This bootstrapped startup is helping style bloggers drive $150 million in sales

RewardStyle is a company that couldn't have been built in Silicon Valley. Or rather, it wouldn't have been. Unlike Valley startups, which are …

Instagram to Pay Your Bill at This Pop-Up Restaurant

Consumers are finally getting something in return for their contribution to earned media.<p>Frozen vegetable brand Birds Eye has launched a pop-up store …

Twitter and Amazon Go Hashtag Shopping and Solve a Problem No One Ever Had

Amazon.com’s priority is to remove every barrier that might keep someone from buying something online. A particularly minuscule obstacle fell on …

The Banana Selfie Campaign Against Racism Was Actually A Planned Marketing Stunt

So, it turns out the banana heard around the world was really a preplanned marketing scheme.<p>On April 27, Brazil-born Barcelona soccer star Dani Alves wowed audiences when he mockingly ate the banana a racist fan threw at him during a match — and then kept on playing. Soon, other soccer players, …

#BringBackOurGirls: Hashtag Activism Is Cheap--And That's a Good Thing

“Where are the stolen girls of Nigeria? And why don’t we care more?” BoingBoing.net asked on April 30th, two weeks after more than 300 girls were …

The Full New York Times Innovation Report | The New York Times | Journalism

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How BuzzFeed mastered social sharing to become a media giant for a new era

<i>This article was taken from WIRED's February issue, out now!</i><p><i>Download for iPhone, iPad and iPad mini</i><p><i>Subscribe and save 42% plus get FREE DIGITAL ACCESS</i><p>…

We’ve listened – and we’re changing our legal terms back

news<p>Apr 19, 2014 • By Kirstie Foster<p>As has been widely reported, General Mills recently posted a revised set of Legal Terms on our websites. Those …

FTC publically addresses compliance violation with Pinterest contest - American Sweepstakes

« Back to Blog<p>If you think all your social media promotions have been legally compliant, you may need to think again. Even if you abide by all the …

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