Anthony Kalamut

32 Flips | 3 Magazines | 9 Likes | 4 Following | 20 Followers | @SouthsideAdguy | Keep up with Anthony Kalamut on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Anthony Kalamut”

2017 Predictions in Social Media and Content Marketing

Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find …

Marketing

The State of Social Media in 2016: Platform and Usage Trends

Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center.<p>The …

Why Does Every Woman in a Viagra Ad Pose Like This?

What yogurt ads are to women, Viagra ads are to the heteronormative man — with every commercial, they aim to appeal to a caricature of that gender …

Viagra

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I know we see literally hundreds of them all throughout the day, but what exactly is a logo? I’m betting most wouldn’t be able to answer this question, at …

How These Millennials Used Social Media To Build A Multi-Million Dollar Global Brand

From side hustle to global company, leather accessories brand The Daily Edited started out when two millennials, Alyce Tran and Tania Liu, were looking for a creative project outside of their day jobs as lawyers.<p>Based in Australia with Tran in Sydney and Liu now in China, where the products are …

Public Relations

Trump’s cardinal sin: overextending his brand

If Republican nominee Donald Trump loses the race for the White House, there will be plenty of reasons offered up to explain why. To start, there are his verbal attacks on just about every voter demographic a candidate needs to court.<p>Political scientists and pundits will also explore other causes …

Are We Seeing the Demise of Content Marketing?

Here is the question. If you aren’t a content marketer, how many blog posts are you reading on a daily basis? You must answer this for yourself, of …

Marketing

Wendy’s Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator

Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. …

Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

Ask a Content Strategist: How Do You Keep Coming Up With New Story Ideas?<p>It’s almost September, which means a few things: I’m going to have to stop …

Time I

Why IBM Is Hiring Screenwriters

Give a man a fish, and he eats for a day. But teach a man to fish, and he'll never go hungry, as the saying goes. Something similar can be said for …

So You Sponsor Colin Kaepernick, Now What?

NFL quarterback Colin Kaepernick has effectively put his sponsors in a quagmire with his controversial decision to remain seated as the national …

Steve Jobs Thought The 'Think Different' Ad That Went Viral After His Death Was 'Horrible'

The campaign's most famous ad, "Here's to the Crazy Ones," was voiced by the actor Richard Dreyfuss, and showed black-and-white footage of transformational figures like Martin Luther King Jr., Muhammad Ali, and Mahatma Gandhi as Dreyfuss toasted the rule-breakers and trouble-makers who pushed …

Graffiti Removal Guy Faces Existential Graffiti-Removing Dilemma

In literature, there are three modes of narrative conflict: man versus man, man versus nature, and man versus self. Recently, a London graffiti removal worker found himself unexpectedly involved in the third kind.<p>Back in May, the U.K. stencil artist known as DS had just finished a piece depicting, …

Existentialism

Caffeine Quantified: Your Favorite Coffee Chains Ranked, Weakest to Strongest

Coffee is one of those things where the cure is the disease. Similar to cigarettes, the more you consume, the more you come to depend on it. If you drink coffee all the time to stay perked up, you will become tired all the time, and require more heavy-duty perking up. However, perhaps if you drink …

When Agencies Should Say No to New Business

Having worked in several advertising agencies over the course of many years, I can attest to the fact that new business is both the lifeblood of an …

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ISPs

The End Of Advertising As We Know It–And What To Do Now

AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question …

Advertising

Mr. T Returns for Old Navy, Is Very Proud of Store’s Upgraded Tees

Mr. T guest-stars as a living pun in this Crispin Porter + Boguksy ad for Old Navy Best Tees, which are more stylish and durable than their previous …

Battle of the Bulge: Underwear Brands Fight to Outfit Jon Hamm's 'Impressive Anatomy'

"Mad Men" star Jon Hamm may be sick and tired of the obsession over his crotch -- as he told Rolling Stone magazine in their current cover story …

Chief Creatives Sound Off on Scam Ads -- and What the Industry Should do About Them

Scam ad scandals just won't go away. As the recent Ford Figo fiasco out of JWT India shows, they're just getting worse, and more prevalent. In light …

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from …

To Catch a Pest, the Orkin Man Thinks Like a Pest in New Ads

Roaches, rats and other pests had the starring roles in Orkin's campaign from The Richards Group in recent years. And while those spots were amusing, …

Ad of the Day: Samsung

Voice commands and hand gestures don't just allow you to control the viewing experience on Samsung's latest Smart TV. They help you tame marauding …