Soukaina Chebihi

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Establishing an Online Presence for Your Business

Establishing an online presence for your business is crucial in today's world. But you can't simply create a website, whip up some content, and then sit back expecting to get ranked in the search engines.<p>Not only do you want to rank, you need to rank on page one for your targeted terms. Out of the …

Online Life

Traffic Funnel UX: Keeping It Real

Like an enigma wrapped in a mystery, effective traffic funnel User Experience (UX) design – <i>that actually converts –</i> is the most crucial and yet least …

4 LinkedIn Mini Case Studies

Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, …

New Report on the State of Inbound Marketing Shows Growing Concerns

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no …

Medium Is the Solution If You Want to Blog Without Any Overhead

The service helps with hosting, design and building your audience. You're on your own for a steady stream of fresh ideas.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use …

3 tools to keep your content strategy going strong

“Our social media presence is a critical part of how we promote our practice,” says Jonathan Rosenfeld, personal injury attorney and founder of Rosenfeld Injury Lawyers. “By monitoring the issues our target market is talking about; we are able to offer our professional advice when and where it’s …

How AI Will Formulate Business Decisions in Future

Over the years Artificial Intelligence or AI has been perceivedThe post How AI Will Formulate Business Decisions in Future appeared first on iamwire.

Learn Something New Every Day With This Huge Technology Training Library

A lifetime of courses, tutorials, and e-books that's over 80% off.<p>Going back to school: It's a noble pursuit, but between tuition, textbooks, housing, and a hectic schedule, it can be a tiresome undertaking. Why not expand your skill set from the comfort of home?<p>SitePoint Premium Courses give you …

Tutorials

12 ways your landing page is making you lose potential customers

A study by Wishpond of 62 landing pages shows that a lot of B2B SaaS business landing pages are not able to convert about 87 percent of their visitors by not fulfilling certain aspects on the landing page.<p>When looking at landing pages for the B2C market this metric even goes up to about 91 percent, …

Marketing

Keywords that Convert: How to Find and Use SEO Keywords that Drive Sales

What if you could glance at your long list of keywords and identify exactly which ones are most likely to convert? It may sound like a fairy tale, …

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more …

10 Easy Ways Small Businesses Should Track Competitors - Small Business Trends

One of the most important yet often unvalued requirements when running a small business is to track and monitor competition. Having a clear …

How Brands Build Authority To Win With Millennial Consumers

<b>Defining Editorial Authority</b><p>Over the past five years, we have been busy becoming experts in the Millennial and consumer trends space. From retail buying patterns to flavor preferences to how income and life stage differentiates cohorts within the Millennial generation, we have found and shared a …

Marketing

How To Measure The ROI Of An Influencer Marketing Campaign

Marketing used to be an industry devoted to following gut instincts. You’d make connections and nurture each one carefully until it resulted in a win.<p>While those relationships are still very much a part of how marketing works today, the industry is becoming undeniably data driven. But how do you …

Marketing

New Change In Google AdWords Impacts Businesses

The 30-day reporting window is history.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly …

How to Create an SEO Friendly Homepage

Homepage SEO.It’s a simple concept, right?You’ve probably been optimizing homepages as long as you’ve been doing keyword research.It’s one of the …

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

<i>The Unbounce Conversion Benchmark Report</i> is filled with industry-specific data, graphs and actionable takeaways.What is a good conversion rate for my …

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always …

Why Do People Buy Things? It's Not Why You Think, According to a Brilliant Harvard Professor | Inc.com

Why do people buy things? If you answered, "Because they want them or need them," you're only partly right, according to Clayton Christensen, Harvard professor and author of the bestselling <i>The Innovator's Dilemma</i>.<p>In a keynote presentation at last month's Qualtrics Insight Summit, Christensen …

McDonald's

The Perfect Mix: 5 Ingredients in Successful B2B Case Studies

Case studies are one of the most powerful B2B marketing tools.<p>B2B customers rely on them to make informed buying decisions and see social proof that …

Adele on riches, fame, and peeing with Jennifer Aniston: her wisest, funniest quotes

A Recommended Reading List for Trump’s America

Copies of George Orwell’s <i>1984</i> sold out during the first month of Donald Trump’s presidency. Demand for the book has been so overwhelming that the …

Your Business Is Going to Depend on Connected Spenders, So You’d Better Understand Who They Are

Consumer-facing companies are at a loss. The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has …

An extremely rare condition may transform our understanding of memory<p>If you ask Jill Price to remember any day of her life, she can come up with an answer in a heartbeat. What was she doing on 29 August 1980? “It was a Friday, I went to Palm Springs with my friends, twins, Nina and Michelle, and …

The Brain

So You Want to Read Dystopian Fiction: Here’s Where to Start

Consider this book your introduction to dystopiana. Believe it or not, <i>1984</i> is totally hot right now. There have been reports of retailers actually …

Science Fiction

A Simple Formula for Mastering SEO the Easy Way

Great content and backlinks get you to the front of the line.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of different factors …

Pinterest Marketing Boards You Must Follow

Pinterest Boards You Should Follow If You are a Marketer<p>The best thing about Pinterest is the variety it offers. The sheer number of boards, ideas …

Here Are the Hottest SEO Trends You Can Expect to See in 2017 | Inc.com

It's important to find out which emerging trends are likely to give you success in 2017.<p>Then, you can use those strategies to rank, bank, and beat your competitors.<p>Here's what's in store for SEO in the new year.<p>Accelerated Mobile Pages (AMP) will become more important<p>AMP loads web pages on mobile …

SEO

14 Easy And Impressive Holiday Brunch Recipes

Don't be a short order cook this holiday season. Set out some of these easy and impressive dishes and everyone in the family will be happy -- especially you.<p><b>1. Amish-Style Baked Oatmeal with Apples, Walnuts & Raisins</b><p>Baked oatmeal is a comforting Amish breakfast casserole with a consistency similar …