Helen Soualah

92 Flips | 5 Magazines | 2 Likes | 17 Followers | @Soualah | Keep up with Helen Soualah on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Helen Soualah”

The Top 9 Social Media Blogs You Should Be Reading Right Now

One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. …

Strategies to Attract Superpower Marketing Talent

Today’s most competitive marketplace isn’t technology but talent. The challenge of attracting and retaining talent is particularly acute for marketers. Their function has been turned upside down and inside out as a result of digital technology, empowered employees, and connected customers.<p>In this …

Kelsey Grammer joins Twitter to correct grammar - CNN.com

"I'm here to help," Kelsey Grammer writes in his first tweet.<p><b>(CNN)</b> -- Kelsey Grammer -- actor, producer, Twitter grammarian.<p>Grammer's verified Twitter account started on June 30 with the tweet, "It has come to my attention that the fine people of @Twitter have an egregious grammar problem. I'm here …

5 Ways to Ensure Blogging Failure and How to Avoid Them

The vast majority of blogs are business failures. It’s harsh, but it’s true.<p>Why do these blogs fail?<p>It’s because they make the same mistakes over, …

Few Consumers Actually Heed Social Media

Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media. Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue.<p>But just-released …

Does content marketing pay?

en_GB<p>article<p>Better data tools and distribution partnerships are quashing marketers’ doubts about the effectiveness of …

Marketing

11 Marketing Ideas for Small Businesses on a Budget!

There are now 4.5 million entrepreneurs in the UK and with a further 600,000 emerging since 2010, the landscape for small business marketing is …

The Best Time of Day to Post on Instagram - TrackMaven | The Marketing Insights Company

Think Instagram is just another social media application for teenagers to put pretty pictures on the Internet? <b>Think again.</b><p>What filters do you use? Do …

How to Turn Customer Stories Into Valuable Content Marketing

As marketers, we’ve made it our jobs to investigate target audiences, define buyer journeys and develop content and marketing strategies that appeal …

27 Tips for Mastering Anything

This story originally appeared on Business Insider<p>What does it take to become a master at your craft? Is genius innate, or can it be learned?<p>In his book, "<i>Mastery</i>," Robert Greene draws from the latest research, interviews modern masters, and examines the lives of former greats like Albert Einstein, …

How to Be More Creative in Your Online Campaigns

The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in …

Waitrose boss: ‘Our strategy is to do the opposite of what everyone else is doing’

en_GB<p>article<p>Waitrose’s response to the rise of the discounters will be to do the ‘opposite of what everyone else is doing’ by focusing on promotions …

10 Effective Social Media Posts in 10 Minutes or Less

Social media is a critical piece in the online marketing puzzle for local businesses (and others). But, some days, you have so much to juggle that …

The Daily Routines of Geniuses

Juan Ponce de León spent his life searching for the fountain of youth. I have spent mine searching for the ideal daily routine. But as years of color-coded paper calendars have given way to cloud-based scheduling apps, routine has continued to elude me; each day is a new day, as unpredictable as a …

New sales shouldn’t be all that people care about

en_GB<p>article<p>This week I have been discussing a new approach to measuring customer satisfaction within our business. The method that we have used for …

IBM Smarter Planet Voice: How Small Businesses Can Build A Relationship With Millennial Customers http://bit.ly/19kpV9I Today's small and midsize business owner needs to consider two key aspects when connecting with millennial customers: how they look to consume information and what to do with the valuable data they provide.

How Millennials Can Craft Successful Careers And Help Companies Thrive

“Experts expect that constantly connected teens and young adults thirst for instant gratification and often make quick, shallow choices,” according to Pew Research Center, cited by Shawn Murphy, so “you’ll need to work hard to get your work noticed for what it is,” he concludes. Characterizing that …

Can Twitter Make 'T-Commerce' a Thing?

On Tuesday, Twitter announced that it has hired its first head of commerce, former Ticketmaster President Nathan Hubbard, a sign that the …

The Shocking Truth About Brands

Photo Courtesy of Alamo Drafthouse<i>Ma’am, you may be free to text in all the other theaters in the Magnited States of America, but here at our ‘little crappy ass theater,’ you are not. Why you may ask? Well, we actually do give a f*$k.</i>Sincerely,Tim League, founder/CEO Alamo Drafthouse Cinema<p>A …

How To Organize Your Day For Success

The most successful people are immersed minute-to-minute in the way they become successful. With small scheduling tweaks, could we all do the same?<p>Author-entrepreneur David Kidder gave <i>Inc.</i> a definition of success that we can all act upon:<p>(Success is) when you have discovered your innate gift or …

29 useful Twitter tips for beginners

The more tweeting you do the more clicks you'll get but <b>overdo it and you'll lose followers</b>. No one wants their timelines hijacked.<p>Tweeting <b>keyword</b> …

How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

In several cases, companies facing crises or PR disasters actually came out looking better after using social media to tackle problems head-on.<p>In a new report from BI Intelligence, Business Insider's paid research service, we explore how companies are interacting more effectively and serving …

How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4

In part two of this series, I discussed how to use insights gleaned from analytics to identify opportunities for conversion rate improvement in your …

15 Brands Kicking Butt on Vine

Despite Instagram’s massive following and its new video feature, many brands have committed to Vine. It’s entirely probable that the platform’s …

High street recovery means retailers must change their marketing message

en_GB<p>article<p>It’s early days, but optimism is returning to the UK high street. The BRC’s latest monthly figures show that retail sales were up 1.8 per …

Six Classes Your Employer Wishes You Could Take

School is back amid growing controversy and cynicism. The quality, validity and economic value of college degrees and MBAs have rarely been under such sustained assault. Employability of graduates has never been so dismal. Machines are clearly getting smarter at many of the things people …

10 Rules for Writing First Drafts [Poster] - Copyblogger

Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great …

Why Your Content Isn't Getting Shared on Twitter

You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems …