Sophie Goodman

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Anthropology

Tools for Systems Thinkers: The 6 Fundamental Concepts of Systems Thinking

In this series on systems thinking, I share the key insights and tools needed to develop and advance a systems mindset for dealing with complex …

Fun-Da-Mental

Prototyping — the quickest way to learn how bad your ideas really are!

Prototyping is all about the process of generating multiple versions of a solution so you can continually improve it.<p>Prototyping is one of the later …

Prototyping

The spectrum of design roles in 2018

Single focus, cross discipline, or full spectrum?Recently, a colleague of mine named Mariko Sugita needed to hire a designer for a website she was …

UX Design

Why insights should be(come) your company language

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business …

Customer Service

If you want to succeed, don’t tell anyone.

It is better not to tell people who you want to be.<p>I am a regular reader of the <i>New York Times</i> obituaries. It fascinates me to read about the lives of …

Psychology

How to Read a Lot More Books This Year, According to Harvard Research

<b>Reading is a huge key to success and wealth, but how can you actually benefit from this habit as a busy adult?</b><p>I’ve said it many times: reading books …

The Six Layers of Knowledge and Better Conversations

<i>When we're leading and coaching, how can we help others surface more useful information? How can we make those conversations more effective?</i><br>Grant …

Management

The UX of AI

Using Google Clips to understand how a human-centered design process elevates artificial intelligence

Artificial Intelligence

Awesome, Meh, Awesome But…

Here’s a quick team activity. It is a slight variation on Design the Box, and The Future, Backwards (and a host similar team activities).<p>The activity …

You're Just Not Prepared For What's Coming

I hate to break it to you, but chances are you're just not prepared for what's coming. Not even close. Don't take it personally. I'm simply playing …

Up and Down the Ladder of Abstraction

A mental model that I frequently use is the Ladder of Abstraction. It was developed by the American linguist S. I. Hayakawa in his 1939 book Language …

What Makes a Person: The Seven Layers of Identity in Literature and Life

“It is the intentions, the capacities for choice rather than the total configuration of traits which defines the person.”<p><i>“A person’s identity,”</i> Amin Maalouf wrote as he contemplated what he so poetically called the genes of the soul, <i>“is like a pattern drawn on a tightly stretched parchment. Touch</i> …

Human Rights

These Are the 8 Types of Friends You Need in Your Life

Do your friends sometimes disappoint you? Ever feel like there is something missing in your relationships? You’re not alone.<p>Tom Rath and the Gallup …

Self-improvement

What my careers counsellor should have told me

Tucked away at the back of my high school is a little brown door. I didn’t go through it until I was 16, and when I did I came out more puzzled than …

Career Development

Everything you wanted to know about bitcoin but were afraid to ask

The value of cryptocurrencies is rising fast. But is it sustainable? And how does it work, anyway? These questions, and many more, answered…<p>The money has become too much to ignore and so bitcoin and cryptocurrencies are back in the news. You may have heard about Ethereum, a cryptocurrency that has …

Bitcoin

The “Goldilocks Experience” of developing a foundational research framework — finding a practice…

The “Goldilocks Experience” of developing a foundational research framework — finding a practice that’s “just right”<p>Or: How I combined Personas, …

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

UX Design

How Facebook Figures Out Everyone You've Ever Met

In real life, in the natural course of conversation, it is not uncommon to talk about a person you may know. You meet someone and say, "I'm from …

Social Media

Being Busy Permanently Reduces Your Capacity to Think Deeply and Creatively

The other day a friend mentioned that he’s looking forward to autonomous cars, as it will help lower the accident and fatality rates caused by …

The end of the cloud is coming

We’re facing the end of the cloud. It’s a bold statement, I know, and maybe it even sounds a little mad. But bear with me.<p>The conventional wisdom about running server applications, be it web apps or mobile app backends, is that the future is in the cloud. Amazon, Google, and Microsoft are adding …

Blockchain

So, You Want To Do A Survey...

I have had the pleasure of taking the lead on, and contributing to, a number of rather large and high profile surveys, mainly C-level surveys (CIO, …

Employee Engagement

How to Refresh Your Brain In a Matter of Seconds When You're Stressed

Experiencing a massive brain shutdown? Try these 3 ways to restore your higher-level thinking.<p>Your rational brain can process about six bits of data at once.<p>For example, let's say you're in a meeting with someone. You could be processing:<p>what happened in your last meeting with her;<br>• the concerns that …

The Brain

The hard tech behind Google’s simple Clips camera

Maybe the biggest surprise of Google’s hardware event today was the launch of Clips, a small stand-alone AI-driven camera that can capture up to three hours of video and images and then automatically select the best moments for you. I’m not sure how well Clips will do in the marketplace, but …

Machine Learning

The rise of people-watching research carried out by brands

It sounds a little creepy, but around the world there are growing numbers of researchers watching people’s every move. They watch them do their …

The Five Observer Roles in Ethnography

There are many variations of observational research, both off-and online, but central to the ethnographic approach is the role of the observer. This …

Psychology

Open offices are overrated

Frank Lloyd Wright

Stop doing user interviews. Start having conversations.

Summer is coming by Marylou FaureThe case for relaxing in user researchThere’s something I’ve realised lately, that’s making my user interviews go …

UX Design

My Most Productive Mornings Start the Night Before

When I was writing my books <i>The Distraction Addiction</i> and <i>Rest: Why You Get More Done When You Work Less</i>, I discovered that I did some of my best …

Time Management