Sophia Doh

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Le support client doit aller sur les réseaux sociaux sous certaines conditions | Relation client dans un monde numérique – CRM Digital

Selon Juliette Hue, consultante CRM chez Neoxia, l’entreprise ne peut évidemment pas faire l’impasse sur les réseaux sociaux, mais à condition de les …

Social CRM : quatre entreprises témoignent | Relation client dans un monde numérique – CRM Digital

Durant l’événement web2business qui s’est tenu à Paris le 9 janvier 2014, Allianz, Air France, Estee Lauder et Houra.fr ont partagé leur expérience …

La Big data sur les réseaux sociaux sort des limbes | Relation client dans un monde numérique – CRM Digital

Les services de monitoring des réseaux sociaux appliquent des algorithmes assez simples sur des périmètres bien définis. On voit tout juste émerger …

Laurent Singer : « Le digital se traduit par un changement radical du comportement du client » | Relation client dans un monde numérique – CRM Digital

Laurent Singer a traversé la révolution digitale de 2007 à 2014 en tant que DSI de la branche grands magasins des Galeries Lafayette. Il décrypte …

[Infographic] Simple guide to online marketing

The internet presents a high number of tools that marketers can use to spread the word about their products and services. These tools are SEO, …

Contactually Premieres New Insights Feature

The Washington, D.C.-based <b>Contactually</b> premiered today a new feature on its customer relationship management tool that will give companies and …

Startups

10 Tips for Marketing on a Shoestring Budget

4 min read<p>This story originally appeared on Bizness Apps<p>Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank.<p>The days of social media have certainly made it easier to promote a …

Small Business

Not all CRM approaches are the same

Differences in functionality of various social applications require different technologies and applications to best support customer relationship …

Social Media

Mobile transcription, CRM and even Marketing

May 26 • Practice Management • 5455 Views • No Comments<p>Loading...<p><i>Editor’s Note: We often find crossover topics not directly related to digital</i> …

Social ROI: how to measure the value of social media

<b>Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.</b>The volume and …

Social CRM: realising the full value of social media

<b>Gone are the days when social media was seen as the magic bullet, the free media for broadcast marketing.</b><p>Now firmly embedded in major organisations …

Public Relations

Separate social media marketing and social CRM

Using social media to market a brand can be tricky, and it only gets more complicated when social CRM enters the picture. Once a social media …

Social Media

Social CRM: How Marketing Can Benefit From Social Media and CRM

Do you want to know more about your customers and prospects so you can serve them better?<p>Are you wondering what social CRM is and how your business …

Social Media

So, What is Social CRM Marketing?

Social CRM is a big idea, and different people have different definitions. What really matters, though, is what it can do for your business . Like so …