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159 Flips | 1 Magazine | 1 Following | 8,646 Followers | @SonyAlpha | Alpha Universe is here for the makers, the doers, the people who dream in colors. You bring your questions and ideas, we’ll provide the knowledge, the inspiration, and the state-of-the-art imaging tech to help you bring your imagination to life. 

From Landscapes To Grandscapes

We’ve all had those times where the photograph we took just didn’t communicate the message we were hoping it would. Cameras see the world very …

Landscape Photography

Camera Setup Guide: Top Settings For Making Mouth-Watering Food Shots

Sony Alpha Collective photographer Jessica Hirsch (@cheatdayeats on Instagram) dives into a different kind of menu to show how she sets up her Sony …

Cameras

Make Long Exposure Ghosts

I'm going to show you a technique within long exposure photography in which an object can be made to look transparent or have a ‘ghostly’ effect, for …

San Francisco

The PRO-Files: The First Step To Making It As A Photographer

Measured by practically any standard, Sony Artisan Caroline Jensen’s photography career is enviable. She lives where she wants and works from home, …

Self-improvement

5 Tips For Better Fireworks Photos

Summer is officially here and Fourth of July celebrations are upon us. Nothing marks America’s Independence Day quite like a beautiful fireworks …

Landscape Photography

#SonyAlphaPortrait Month Kicks Off

AlphaUniverse.com and @sonyalpha are looking for your best portraits. During the month of July, take the #SonyAlphaPortrait challenge for a chance to …

Photography

Photojournalist Nick Didlick On The New Sony 400mm F2.8 Super Telephoto

In the lead up to the official introduction of the new Sony 400mm f/2.8 G Master OSS lens, Sony put it in the hands of top professionals around the …

Cameras

This Is The Ultimate Landscape Photography Experience

It’s easy to see why drone photography has become so popular over the last several years; they’ve given photographers the ability to see the world in …

Landscape Photography

What’s In My Bag: Oveck’s Global Travel Kit

Whether I'm exploring the streets and countryside of Cuba, the historical, cultural and architectural wonders of Spain or just someplace closer to …

MacBook Pro

The PRO-Files: Build a Thriving Photo Business Anywhere

Professional photographers overcome obstacles every day in order to get the shots we need. Whether it’s negotiating access to a difficult location, …

How Maroon 5’s "Girls Like You" Came To Life

Entertainment Weekly wrote, “there have been more than 48 million views on YouTube, thanks in large part to the pantheon of goddesses who pop up …

Cinematography

How A Photographer Simplified His Camera Gear For Success

I recently had the privilege of going on a photography trip with a few members of the Alpha Collective to explore some of Arizona’s amazing canyons …

On The Paris Streets With A 24-70mm Zoom Lens

The first thing that takes your breath away in Paris is the beautiful, repetitive architecture of apartment buildings known as the Haussmann style …

James Cameron To Shoot Avatar Sequels On Sony VENICE Camera System

When Avatar landed in theaters in 2009, it was a massive hit. The epic film broke new cinematic ground and nearly a decade later, it's still held as …

Set Up Your Camera For Long Exposures

Long exposure photography can be a tricky technique. For me, it requires a lot of experience and testing before I get the perfect shot. It also …

Cameras

What's in My Bag: Eric Ward's (@littlecoal) Go-To Cameras, Lenses & More

Alpha Imaging Collective member Eric Ward is known through his Instagram @littlecoal, for shooting mesmerizing landscapes all over the word, …

How To Plan For Summer Travel Photography

To come home from a trip with great photos, plan ahead. This goes for everything from landscape and nature photography to street and general travel …

Landscape Photography

How Many Megapixels Do You Need? | Sony

When I got my first camera, it shot four megapixel images. When I started getting serious about photography, I was using an eight megapixel camera. …

Landscape Photography

How To Make Killer Wide-Angle Landscapes | Sony

I still remember getting my first 16-35mm lens on a full- frame camera. It was like a whole new world of possibilities had been opened up for me. I …

Landscape Photography

What's In My Bag: The Gear For High Fashion & More | Sony

Runway fashion has all of the classic challenges of photography. It moves fast, things can be unpredictable, the lighting varies from day-light …

Experience Kando Trip 2.0

In 2017 Sony hosted more than 100 photographers, filmmakers, and creatives at an exclusive, one-of-a-kind photography event, Kando Trip 1.0. For …

There's Nothing Else Quite Like Kando Trip

Kando Trip 2.0 will take place May 9-12 at Asilomar in the beautiful coastal city of Monterey, California. If you’re looking to step up your game and …

Escape Into The Ultimate Creator’s Playground

Kando is Sony’s core philosophy, which roughly translates into the power of emotional connection and serves as the foundation for Kando Trip, our …

Documenting A Different Great Divide

Michael Christopher Brown has spent the past several years focusing his cameras on Africa and Cuba. His work has been inspiring and thoughtful. Like …

The Power Of Photography On The Front Lines

The Korean Peninsula and the stories of the people on both sides of the DMZ have drawn the attention of photojournalist David Guttenfelder for nearly …

Images Create The Power Of The Ripple Effect

The drive to do the work that truly matters is like a fire deep inside some people. For photojournalist Lynn Johnson and documentary filmmaker …

Sony Takes Leadership Position In DPReview 2017 Gear Of The Year Awards

The Sony α7R III tops the annual DPReview Gear Of The Year Awards taking home Product Of The Year honors. Overall Sony dominated this year’s awards …

Sony α9 Scores at the PGA Championship

Since its introduction, the Sony α9 has been characterized as a camera that would be ideal for sports. Golf has been mentioned in particular because …

Eclipse Countdown

Everyone is getting excited for the North American total eclipse – and for good reason – it’s rare (and getting rarer). The last time a total solar …

The α9 is Fast, But Is It A Fashion Camera?

When he went to Kando Trip 1.0, Philip Edsel gave himself a mission. Everyone at the event was given a Sony α9 and their choice of Sony lenses to use …