Sonja-Sofia Thure

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8 Secret Daily Habits from the World's Best Content Marketers

If you want to be a better rock guitarist, you jam out to a lot of Hendrix. If you want to be a better portrait photographer, you focus in on …

Google's Eric Schmidt: "Mobile Has Won"

In an “ask a billionaire” interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and …

Online Magazines & Apps for Content Marketing: Brand Examples and Best Practices

“Think like a publisher” has become the mantra for many marketers over the past 2 years.<p>While experienced marketers already recognize the value of …

Twitter Gets Serious About Social Shopping

The two companies are reportedly in the midst of cutting a deal to make a one-stop shop for social e-commerce according to Re/code, but the pair has …

Shopper Marketing Is Going Mainstream

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for …

Crowd Sourcing: A New Way to Look at Digital Marketing?

<i>Photo courtesy of GL Stock</i><p><b>This month's article is co-authored by Adam Torkildson.</b><p>Recently Adam and I were discussing the state of marketing and crowd sourcing. I think most would agree that, not so long ago, marketing was a one-way conversation. Until the social media revolution changed everything, …

Four Reasons Marketing Resolutions Fail

Personal New Year's resolutions usually stink, and marketing resolutions are no better. You know why?<p><b>1. Your resolution is random</b><p>Goals need to make …

Marketing Professionals, Modern Marketing Tools - MarketingProfs

Your Customers' Stories Improve Your Products—and Marketing

While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished.<p>Some of …

Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner …

Dumb Ways To Die's Cute, Maimed Characters to Hit Shelves as Huggable Toys

You haven't seen the last of the blood-gushing, maimed cuties from Dumb Ways to Die. In fact, you'll be seeing a lot more of the stars of last year's …

Will Retailers Make the Right Choice on Mobile Tracking?

The holiday shopping season, and post-season sales, are over, but the memories of long lines linger.<p>Why, customers wonder year after year, does it …

Most Top Brands Still Don't Engage With Twitter Followers

Taco Bell and T-Mobile have both gained attention in recent months for engaging with customers and other brands on Twitter, but a new study shows …