Solange van der Zwaag

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Assurance

Digital Marketing Practices at Asset Management Firms

What are the top challenges for digital marketers at asset management firms? What are the goals of digital marketing programs at firms? What are the …

Case Study - Charles Schwab

<b>Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+.</b><p>Challenges<p><b>Marketers</b> …

5 Accelerating Trends in Digital Marketing

Summary:<p>Here is what is working, what is not working and what is coming next in digital marketing for financial services.<p>I recently attended the …

Top 10 Strategic Priorities for Banking in 2017

Over 70% of financial institutions globally place 'improving the customer experience' as one of their top three strategic priorities in 2017, …

37 Big Data Case Studies with Big Results

<i>By Rob Petersen, {grow} Community Member</i>Big Data is the collection of large amounts of data from places like web-browsing data trails, social network …

Big Data

Big Data In Banking: How Citibank Delivers Real Business Benefits With Its Data-First Approach

Citigroup is one of the world’s largest providers of financial services, operating in more than 160 countries and holding over 200 million customer accounts. The company, in recent years, has adopted a fully Big Data-driven approach to drive business growth and enhance the services it provides to …

How Banks Are Capitalizing on a New Wave of Big Data and Analytics - SPONSOR CONTENT FROM COGNIZANT

<b>By Prasad Chintamaneni, President, Global Industries and Consulting, Cognizant</b><p>Digital is reconfiguring the world. Smart, always-connected devices and anytime/anywhere interactions are now givens, particularly among millennials, who expect such conveniences in banking and financial services.<p>Data …

Digital Corporate Banking for the Connected Corporate Customer

Learn how your bank can meet the demands of the connected corporate customer. These slides will focus on how to improve the commercial banking customer experience, generate a 720 degree view of the client and bank operations, and provide real-time reporting capabilities to customers.

Digital Transformation in Corporate Banking

The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.

5 Digital Marketing Trends in Banking for 2016

Financial institutions are slow to change, mostly due to prevailing attitudes about how things should be done and the protracted time-scales required …