Sneha Vijaykar

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Des professionnels du livre se mettent «tous à poil»

Dans une photo en forme de clin d'oeil aux critiques du président de l'UMP Jean-François Copé...<p>Quatorze professionnels nordistes du livre ont posé …

Livres

A Year in Writing: The Best Mashable Reads of 2013

Where does one even begin to measure how much she's read in the past year? An Instapaper or Pocket queue? A stack of half-finished books for book …

Girl From Famous 1981 Lego Ad Has a Few Things to Say About Today’s Gendered Toys

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an …

How the Rich Spend Their Money

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning …

Research Center

Cadillac CMO Focuses On ELR As Brand Bids For Tesla Crowd

Cadillac’s Uwe Ellinghaus is betting the early days of his tenure as the brand’s new CMO on getting luxury-car buyers worldwide to appreciate the new ELR plug-in hybrid that went on sale in January.<p>That’s why Ellinghaus made one big decision about the aggressively American “Poolside” commercial …

Donald Trump On The World's Second Most Powerful Woman: 'Who Is He?'

Donald Trump’s goal of expanding his Trump Hotel Collection to 30 properties by 2020 from its current eight will include Brazil’s most famous city, Rio de Janeiro. Earlier this year the billionaire partnered with Brazilian developer LSH Barra SA in a project to build a 171-room luxury hotel branded …

Roshan: The Greatest Untold Story Of Societal Transformation In Afghanistan

In an in-depth interview with Karim Khoja, CEO of Roshan Telecom, Afghanistan’s leading telecommunications provider with over 6 million active subscribers, we discussed the founding of the company, its evolution over the last decade, critical challenges to operating in an incredibly tough …

How To Answer The Five Most Common Interview Questions

You successfully made it past the HR screening. Now it’s time to meet with the person who will ultimately decide if you’re the right candidate for the job—the hiring manager.<p>When going into an interview, it’s important to know what questions to expect and how to approach them. Preparation is key, …

How To Stop Negotiating And Get Paid What You're Worth

Google “freelance negotiation” and you’ll be inundated with pages of tips including how to get higher rates, not be intimidated, and avoid angering clients. Haggling fills independent workers with such dread that The Freelancer’s Union devotes a blog post to The Art of Negotiating, assuring its …

Crowdsourcing Your Record: How One Singer Separated Herself From The Pack

On the rooftop of LA’s famed Village Studios, I had an opportunity to meet a young, up-and-coming artist named Sinclair, as well as one of her producers/song-writers, Nolan Sipe. I had come to the roof in bout of subterfuge; going stag to a dinner honoring Neil Young, I had wandered around the …

Sweet And Sour: Candy Crush's Maker Is Going Public, But Is The King Still Reigning?

More than 1 billion times a day, someone, somewhere starts a game of Candy Crush Saga, most often on their smartphone. While each of those sessions might last just a few minutes, over the past year they’ve propelled Candy Crush’s publisher King Digital to a stunning $1.9 billion in revenues and …

7 Ways To Succeed In Today's Ad Hoc Workplace

For all the brouhaha over the Healthcare.gov debacle, the issue Americans — especially those in their 50s and 60s — seem most concerned about isn’t health insurance. It’s the availability of work.<p>There’s good reason to be concerned.<p>While people age 55 and older have a lower unemployment rate (4.5%) …

Are Grocery Stores Doomed? Study Shows More Shoppers Buying Food At Target, Walmart, Pharmacies

Thanks to a proliferation of press attention (guilty as charged), it may often seem like Whole Foods, Trader Joe’s and farmers markets peddling organic kale are today’s favored grocery shopping destinations.<p>Not so, according to a new study published by retail design firm King Retail Solutions in …

Language App Duolingo Raises $20M In Race To Teach English

Why waste your lunch break or commute playing Candy Crush or Flappy Bird when you could be well on your way to learning Italian or Portuguese? That’s the pitch of Duolingo, a popular language-learning app that just raised $20 million from Kleiner Perkins Caufield & Byers. And outside the United …

Unique Retirement Planning Challenges Facing Hispanic Americans

While many Americans have some difficulty planning and preparing for retirement, unique challenges face certain demographic groups. One such group is Hispanic Americans. A new study released by Prudential Financial, entitled “The Hispanic American Financial Experience,” sheds new light on the …

Yelp Has Five-Star Potential But A Three-Star Rating From One Analyst -- So Is It Worth Your Money?

Amongst a group of foodies, Yelp’s five-star rating system is frequently a vernacular in and of itself: citing a 2.5-star review as reason not to visit a particular restaurant is reason enough to avoid the establishment; mentioning a restaurant’s five-star rating, meanwhile, translates to, “make a …

Is Amazon Making A Big Strategic Mistake?

Of all big strategic mistakes leaders of fast-growing corporations make, one stands out: Taking the customer for granted. Blinded by growth, these leaders assume that their products and services are unique and indispensable, so customers will always be there to buy them at any price.<p>This mind-set …

How to Find Your Company's Voice

In a recent piece on her blog, author Justine Musk describes the process of finding your own voice and owning your life. Her articulate, engaging piece is focused on the entrepreneur or individual’s personal journey. But her message resonated with me as I thought about the struggles that many …

Why Coincidences, Miracles And Rare Events Happen Every Day

One ordinary night in Las Vegas (if there is such a thing) when I was sitting at an ordinary blackjack table with five others, something extraordinary unfolded. As the cards came out, face up, we were all astonished to have each received a hand totaling 21.<p>Then, when the dealer flipped over her …

Five Lessons Learned From GE And Stanley Black & Decker On Strengthening Customer Service Using The Cloud

Accepting the challenge of delivering great customer service needs to start at the very center of any business with the deliberate decision to unify diverse, disparate legacy systems around the customer first.<p>Galvanizing insight, information and knowledge around the customer moves all forms of …

The New Way To Pitch Yourself To Land Jobs

Finding work or switching careers at midlife is rough right now; hiring was down 25% over the past three months compared to the previous three. But Pamela Slim, author of the new Amazon bestseller, <i>Body of Work</i>: <i>Finding the Thread That Ties Your Story Together</i><i>,</i> says you’ll stand a better chance of …

Advertising in the digital age: a global idea is still the 'holy grail'

One of the biggest challenges for marketers in the digital age is how to market a product when there are 2.4bn global internet users and a brand's message can cross continents in a matter of seconds.<p>"A purely global idea is still a holy grail," Greg Coleman, president of targeted online advertising …

How to Connect With Ad Age Next Week at CES

Marketers head to CES in Vegas next week to take the pulse of tech-driven change. Ad Age will be there as well with a strong lineup of programming to …

Taco Bell

Ad Age Survey: What Advertisers Really Think About Twitter

There's little question that Twitter's initial public offering in October was a success, but what about its ad business? Still a work in progress, …