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Hottest Hotel Marketing Topics of 2016

The Hotel Distribution Technology Chart: 2017

Better understand the current hotel technology space with a new and improved version of our popular hotel distribution technology chart, updated for …


Where they go. Why they stay.

Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry shifts and more

The 10th edition of the Hotel Marketing Benchmark covers recent updates, new marketing technologies, some opinions about the shifts happening in the hotel marketing industry. We've gathered some great and fun marketing initiatives of the last few month and highlight some of the future technology …

Understanding the Basics of Hotel Revenue Management

Understanding the Basics of Revenue Management. Back in the day, revenue management meant opening and closing availability and rates.


Enterprise Data and the Future of Hospitality

Integrating data into an organization's decision making requires a shift in mindset and strong leadership. Here are six principles to guide …

Introducing: The Hotel Technology Index

The Hotel Technology Index is a community-updated knowledge base for the hotel tech and hospitality industries. Software, applications, providers and …

Google Analytics for Hotels: Best Practices for Hotel Website Analytics

We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM tagging, e-commerce setup, and a free …

The Hotel Data Types Chart

What data do hotels use every day? Understand the types of hotel data: big data, small data, their sources, and the tools used in this detailed …

Hotel Data and Analytics News - March 2016

SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

What is an Open API and Why Do Hotels Need Them?

What is an API? What is an Open API? And how can a hotel find a good API? All this and more in this post examining APIs in hospitality and hotel tech.


Why Big Data Will Transform Hospitality

Given all the data that hotels collect, it's just a matter of time until big data revolutionizes the hospitality industry. We explain why.


Hotel Data and Analytics News - Feb 2016

SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

Design Thinking Shakes Up The Beige World Of Enterprise Software

Supply-chain management software gets sexy. But should it?<p>Farewell’s website has the familiar look and feel of a startup software launch in the mid-2010s: highly saturated, widescreen colors; slick-as-hell typography and animated infographics; a short promotional film that looks like it was …

Google announces Analytics 360 Suite for enterprise marketers

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services.<p>The Google Analytics 360 Suite will combine Google Analytics Premium (now called Google Analytics 360) and Adometry (which it acquired in 2014 and which is now …

ITB Berlin 2016: Addressing The Hotel Data Problem

What was ITB Berlin like? Here's our recap of companies who attended ITB and their approach to hotel data and the hotel analytics tools they offer.

How to Choose Big Data Analytics Tools for a Hotel

Looking for big data analytics or visualization tools for a hotel? Here are some things you should consider.

Big Data

A Guide to Hotel Data and Analytics

An introductory guide to data and analytics in the hospitality industry. If you want to learn about hotel data, you've come to the right place.

THE TOP 20 - 2015


Why Hotels Need Big Data

Big Data

Into 2016 hotel marketing benchmark issue 009

In this 9th edition of the Hotel Marketing Benchmark, we cover some of the highlights of 2015 and some of the hotel marketing tech trends for 2016 and on.<p>2015 has been as pretty great year for hotel marketing, with rate parity changes, metasearch changed, hotel websites and marketing tech is …

2015 in Review: Hotel Industry Trends, Digital Hotel Marketing and Revenue Management

Free Report: Hospitality Analytics: How Data Can Make Hotels Smarter

Today we are launching the FREE Skift trend report, <b>Hospitality Analytics: How Data Can Make Hotels Smarter</b>, brought to you in partnership with</b> …

Think with Google debuts a travel dashboard to help US marketers

Today Google’s marketing research arm, Think with Google, unveiled its Travel Dashboard — a free online tool that highlights recent and …

Hyperbole vs actual business fact: what is the reality of predictive analytics?

Hotel directors and revenue managers have been inundated with news of, trends, reports, and speculation on how so-called ‘big data’ will afford them …

London. Adding data to the debate.

Airbnb in London<p><b>Inside Airbnb: London</b> data at June 2 2016, shows that forty one percent (41%) of the "entire homes/flats" listed on Airbnb (10,396 …

Hotel Marketing Benchmark - Summer 2015 - Issue 008

The 8th edition of the Hotel Marketing Benchmark. In this edition we've covered some less obvious trends in the hotel marketing space, such as what is happening with rate parity, the booking cancellation trends that are increasing the Book with Google and "are Meta-search becoming OTAs" …

The Hotel Technology Distribution Chart