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Archive

Consulting

The Beer Store’s 'Beer Wall' reinvented with dynamic digital signage

May 13, 2016<p>Cineplex Digital Media, a division of Cineplex Entertainment and a digital signage and digital merchandising provider, has been selected …

The Real World May 2016.pptx2

The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns.

LinkedIn

DOOH: Layer Data To Reveal Audience

<b>Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful</b> …

Selling

Starbucks #FrappucinoHappyHour

Verifone Media’s DigitalTops promote Starbucks ‘Frappuccino Happy Hour’ around London<p>16th May 2016<p>You know it’s nearly summer when the annual …

Coffee

JCDecaux’s Dynamic launches SmartCONTENT, celebrates Shakespeare

May 17, 2016<p>JCDecaux, a United Kingdom-based outdoor advertising company, will today launch its SmartCONTENT, a content management system for dynamic …

William Shakespeare

Amscreen extends outdoor screens portfolio

Amscreen, a manufacturer of outdoor screens is following up the deployment of its 70-in exterior, sunlight visible displays, with a range of screens …

Customers

Magnetic 3D to demonstrate glasses-free 3D at Society for Information Display's exhibition

May 13, 2016<p>Magnetic 3D, a manufacturer of glasses-free 3D solutions, will join Display Logic, a display-focused technology enabler in the areas of …

San Francisco

Blog Archive » DOOH & Radio Synchronised in @Primesight Subway Campaign

Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway’s …

Projects: UK Burger Chain’s Switch To Digital Menus Sees 50% Sales Boost

It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped …

South America

Executive Spotlight Q&A: Sean Reilly, Lamar Advertising

(<i>Photo by Don Kadair</i>)<p><b>Name:</b> Sean Reilly <b><br>Position:</b> Chief executive officer <b><br>Age:</b> 54 <b><br>Hometown:</b> Baton Rouge <b><br>Education:</b> Bachelor of arts, Harvard University; …

Baton Rouge

Ads prove ‘welcome distraction’ for 75% of Dublin commuters

Dublin rail commuters are a captive audience for up to 36 minutes per day<p>Fri, May 6, 2016, 09:00<p>Dublin rail commuters are a captive audience for …

Pepsi’s Emoji Billboards and Instagram Photos Are Cool in Ways That the TV Isn’t

There's no getting around the fact that emojis, whatever their social equity among young people, are quite literally cartoony. And if you're going to …

Making Out-of-Home Advertising Smarter With Online Data

Ubiquitous connectivity and steady streams of relevant, real-time online data are changing the game for out-of-home advertising companies and …

Chart: LCD’s Future Is Big, As In Big Screens, Says IHS

The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, …

Posterscope aims to bolster digital offering with acquisition of Liveposter

The acquisition has been made to bolster Posterscope’s global real-time capabilities as digital OOH billings are forecast to grow to 54 per cent of …

Targeted Advertising

Airport Advertising is Ready for Takeoff

Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020 byJack Myers A 45-Page Detailed Report View details

Advertising

Blog Archive » Pioneering @OutsmartOOH Study Reveals #OOH Drives Significant Uplift in Smartphone Brand Action

A new study released today from Outsmart, the UK marketing body for Out of Home reveals that OOH activity drives +17% uplift in smartphone brand …

Marketing

3 reasons retailers should make the switch from print to digital signage

April 29, 2016<p><i>By Kris Jonson, marketing manager, Level 3 Audiovisual.</i><p>The way retailers communicate is changing. Print ads are no longer the flashy, …

Customer Experience

It's Not The Content, Stupid | Content Automation for Digital Signage

Digital signage has proven itself as a high impact medium that gives us the power to communicate more effectively with dynamic and engaging messaging.<p>…

OUTFRONT Media Rolls Out On Smart Media Platform at TurnStyle Columbus Circle

Vertically-oriented digital displays are installed at the entrance and on a series of columns throughout the station's 30,000 square foot concourse, …

Primesight expands into UK airport marketing

<i>Above: Manchester Airport.</i><p>The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, …

Marketing

Clear Channel Announces 11 New Billboards on Sunset Blvd.

Sunset Boulevard, known by some as the billboard capital of the world, will get even flashier with the addition of 11 new signs by Clear Channel …

Digital billboards across the country honor music legend Prince

April 22, 2016 | by Travis Wagoner<p>The world lost a legend with the passing of Prince Rogers Nelson. The music icon was found dead in his …

Affordable Care Act