Lilly Smajli Gashi

356 Flips | 9 Magazines | 4 Likes | 19 Following | 25 Followers | @SmajliGashi | Head of Media at Resultify. Digital marketing nerd and xGoogler!

4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy

As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing. Over the years, Facebook repeatedly proves itself …

Social Media

Nike Marketing Strategy – How Nike Does it

Total Shares 1.3K<p><b>How Nike is always ahead of its competitors?</b><p>Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the …

Marketing

7 AdWords Alternatives That Failed, Except For One

You know all those blog posts about increasing AdWords conversion rates 572%, getting on Product Hunt 4 times in one day, and securing VC funding by …

AdWords

Advertising

Mobile video advertising is growing three times as fast as spending on desktop video

YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.<p>In this in-depth research from BI Intelligence, we find that US digital-video advertising revenue from PC- and …

Google launches Universal App Campaigns for AdWords

At Google’s core is advertising, so it comes as little surprise that the company used its I/O developer conference today to announce a raft of changes heading to its various ad products.<p>First up is Google’s new Universal App Campaigns for AdWords, which the company says will help advertisers reach …

How To Reduce Landing Page Clutter For Optimal AdWords Performance

Many marketers seeking more conversions think first of adding things to their pages -- graphics, trust signals, etc. But it might be more important …

3 Major Google Analytics Reporting Tips for Online Publishers

Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that …

Seven Mistakes Killing Your Content Marketing

Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred …

The mobile advertising challenge — what will it take to get beyond banner ads?

<i>This sponsored post is produced in association with Adtile.</i><p>You want to watch that video on your mobile phone? First you have to watch an ad for 20 seconds. Maybe you want to surf the Web on your phone? Whoops, you accidently clicked on a tiny, almost invisible banner ad. Now suddenly the page you …

Digital Advertising

Smart credit cards are coming. Here's what you need to know

At least four startups are betting the world isn't ready for mobile payments.<p>Unlike services like Apple Pay and Google Wallet (which use your phone), all-in-one cards or "smart cards" embrace a familiar medium -- the plastic credit card -- and turn it into an all-in-one payment solution.<p>Smart …

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

Want to win online?<p>Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently …

Why it totally makes sense for Snapchat to invest in shopping startup Spring

Spring is a mobile app like a virtual mall, where items from hundreds of brands can be purchased with a pre-uploaded credit card and a single button swipe.<p>Neither Spring nor Snapchat would confirm the investment to me. (A Snapchat spokesperson rushed me off the phone, saying they needed to eat. A …

Google’s buy button could give Amazon a run for its money

Amazon is the undisputed leader in online retail, but Google’s introduction of its own buy button on mobile may give the eCommerce giant something to worry about.<p>Google’s plan, revealed last week, is to provide buy buttons to those who search for products on mobile devices. Buy buttons will be …

5 Things Business Owners Should Look for in Google Analytics

Google Analytics reporting for business owners has become some kind of digital enigma to many, which is understandable considering the vast amount of …

14 Content Marketing Tools That Will Double Your Search Traffic

What are the best content marketing tools out there? Chances are, it’s mentioned in this article – along with thirteen other effective content …

How to Create User Personas with Google Analytics

Google Analytics can enhance the process of creating user personas and analyzing audiences. In this blog post, I’m going to show you how Seer created …

Analytics

Using Heatmaps In WordPress: 7 Plugins & Tools

Many top websites rely on heat mapping tools to better understand their audience. Eye-tracking, click, and other heatmaps show you how your visitors …

Creative Digital Marketing Is Ok, But Test Everything

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”<br>-Bill BernbachYou can’t A/B test everything.I’ll …

Digital Marketing

Learn PPC & AdWords Advertising with Detailed Video Tutorials

You are trying to access content that is only for Premium Members.<p><b>Would you a like a free peak into the member area?</b><p>Members have unlimited access to …

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is …

How Much Does Google AdWords Cost?

“How much does Google AdWords cost?”<p>It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, …

Sneak Peek: New Google AdWords Search Query Report

The Google Adwords Search Query report is one of the most valuable functions available in the AdWords interface. Unfortunately, it isn’t the easiest …

Google Makes it Easier for YouTube Advertisers to Sell Their Wares

May 22, 2015<p>TrueView for Shopping Gets Product Information Into the Hands of Shoppers<p>Google is introducing a new system to help its AdWords customers …

5 Tips For Getting The Most From Online Advertising

One area of marketing that has seen tremendous growth over the past few years is online advertising. Small businesses to large corporations have …

SPOTIFY: 'The model is working'

A report in Digital Music News last week claimed that Spotify was considering cutting off its free, ad-supported music streaming tier. Instead, the report said, Spotify was planning on limiting users to just three months of streaming before forcing them onto paid tiers.<p>But Spotify has denied that …

Sony Music

The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up

en_US<p>article<p>Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with …

Search Engines