William Andres Suarez Ortiz

1,232 Flips | 12 Magazines | 566 Likes | 77 Following | 93 Followers | @Sir_William_Sua | Consultor #Digital #SociaMedia #eCommerce #SEO #SEM #Socialbusiness #Analitycs #CRM #SocialCRM #Gamification Work @Ericsson but my Tweets are My Own.

Pentagram’s Natasha Jen: “Design is not a monster you ‘unleash’ to fix the world”

Speaking at this year’s Design Indaba, Pentagram partner Natasha Jen makes her feelings on business buzzwords, simplistic flow diagrams and sticky …

The online tricks marketers use to make you buy their goods

You’ve spotted a pair of shoes you like online. The website tells you there are only two pairs left in your size. Next to it are similar shoes that …

eCommerce

Bitcoin uses more power than Serbia – the environmental cost of cryptocurrencies

Bitcoin and other cryptocurrencies have promised a revolution in capital, but at what cost? The Bitcoin network alone is now burning a horrific 240 …

SEO is not enough in the age of voice

With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s <i>Star …

Seven Things You Must Do On LinkedIn At The End Of Each Year

Once a year, there is some maintenance you should do on LinkedIn to make sure things are up-to-date. I suggest doing this every December so you start the new year fresh, with an updated profile and networking strategy. Here are the 7 most important actions to take:<p><b>1. Update your photo.</b><p>Changing your …

Google Search

Blockchain marketing: How the technology behind Bitcoin could change marketing forever

You’ve probably heard about Bitcoin. You may have also heard about the blockchain, the underlying technology that makes Bitcoin possible without any …

Tests Go First. Usability Testing in Design.

A tech guru, Steve Jobs, once said: “Design is not just what it looks like and feels like. Design is how it works.” Unfortunately, some people still …

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & …

Barnes & Noble

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data

Amazon was originally called Cadabra and when a lawyer mistakenly heard it as “cadaver,” Jeff Bezos felt compelled to change his company’s name to …

Five ways technology can help retailers connect online marketing to offline sales

In fact, a study by emarketer found that four out of five internet users use digital channels to compare prices when shopping online before …

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency …

The State of Media Transformation

<b>Advancements in technology have fundamentally changed the way the media industry operates.</b> Initially, the rise of broadband speeds in the early 2000s …

Exclusive research: The growing role of Amazon in the customer journey

<b>Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media,</b> …

October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC

<b>Tom Puthiyamadam has worked at PricewaterhouseCoopers for 20 years, from the peak of the dotcom boom through to the ‘second wave’ of digital</b> …

How are traditional banks competing for customers in a digitally disrupted industry?

Here’s how traditional banks are fighting back and attempting to convince their customers to stay put.Creating better banking appsOne of the ways …

4 data types you need to understand the customer journey

So what kind of data do you need to understand user journeys? In a nutshell, they are metrics that indicate <i>how</i> users are interacting with your site – …

The next generation of digitized airlines: Three brands on transformation in travel

<b>ClickZ were at Aviation Festival Europe last week, hearing about how the travel and aviation industries are handling digital disruption. Day 2 kicked</b> …

11 Places to Learn Leadership Skills That Will Make You a More Confident Leader Without Costing You a Dime

A high-quality education doesn't have to be expensive thanks to these resources<p>Most people fall into two camps: natural born leaders and the rest of us.<p>While some people were gifted with the charisma and confidence required to make leading others a breeze, everyone else has to cultivate these …

University of Notre Dame

Danske Bank: Innovating in Artificial Intelligence and Deep Learning to Detect Sophisticated Fraud

What is it about Artificial Intelligence (AI) that excites us data geeks? Is it the delivery of a promise given to us decades ago? Or endless …

Artificial Intelligence

Predictive Analytics And Machine Learning AI In The Retail Supply Chain

In retail, supply chain efficiency is essential. Inventory management, picking, packing and shipping are all time and resource-intensive processes which can have a dramatic impact on a business’s bottom line.<p>The problem is these are complex processes, particularly when it comes to large scale …

Data Warehousing

What Your Innovation Process Should Look Like

Companies and government agencies often make the mistake of viewing innovation as a set of unconstrained activities with no discipline. In reality, for innovation to contribute to a company or government agency, it needs to be designed as a process from start to deployment.<p>When organizations lack a …

Innovation

Facebook Groups for Pages May Be the Best Thing for Brands on Social

Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a …

Social Media

9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More

“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue focusing on minor aesthetic problems.”<p>The world is changing faster than ever–socially, technologically, environmentally, politically, and economically. In the midst of these shifts, designers have the crucial …

Design

5 Steps to Futureproof your 2018 Social Media Strategy

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.<p>Let's face it. It's not an easy time to be a social media marketer. After all, it's hard to build a social media marketing plan with all of the uncertainty that we face. However, in my time advising clients …

Public Relations

Bob Sutton: How To Deal With Difficult People At Work

I spoke to Bob Sutton, author of <i>The Asshole Survival Guide: How to Deal with People Who Treat You Like Dirt</i>, about his inspiration for the book, the typical issues we deal with our colleagues and management, how to deal with those situations, what personality traits to look for when hiring, and how …

Leadership

6 Signs You're Winning in Social Media and 5 Signs You're Not

5 Surefire Signs You're Wasting Time in Social Media and 6 That You're Winning<p>Sometimes maintaining personal and corporate social media accounts can seem like a time and money pit. It's true. Too often, people and brands sling social posts like proverbial spaghetti at the wall.<p>Yet, authentic …

Social Media

Using clickstream data to know your customer’s entire online journey

<b>The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own.</b>A few …

Five ways fashion brands are using AI for personalization

<b>Few industries are impervious to the ongoing artificial intelligence revolution. Driven by a host of open source technologies, brands of all stripes</b> …

Three emerging payment technologies retailers need to know about

<b>The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on the ‘Amazon effect‘ and</b> …

How to hire for digital disruption: What skills should you look for?

<b>Digital disruption is an inevitability in modern business. Those who are succeeding welcome disruption. They respond to it. They adapt to it. They</b> …