Sineth Ranasinghe

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Eight tools to help manage every step of the email marketing process

<b>Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email</b> …

Marketing

How Do I Integrate My App With My Traditional Marketing Channels?

People have been predicting the end of outbound marketing for years and years. But outbound marketing has limped on in a valiant effort to defy its …

Why Size Matters: How Marketing Automation Vendors Define the SMB Market

<i>This is the third post in a blog series discussing key marketing automation trends for SMBs. This series is</i> <i>excerpted from SMB Group’s December 2014</i> …

4 Ways to Identify Site Visitors (and Why It Matters) - Copyblogger

You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America.<p>…

Marketing

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive …

Net-Results’ new email builder puts responsive design first

It is no surprise that mobile phones are taking over the Internet.<p>According to recent research by Annalect on millennials and technology, the smartphone is the most used and preferred device for all aspects of the shopping process, except when it comes to the actual purchase. And it isn’t just …

Web Design

Building A B2B Marketing Technology Stack

CMO’s and CIO’s must work closely to build a marketing technology stack. Scott Brinker’s 2015 Marketing Technology Landscape captures over 1,800 …

Marketing