Sindbad Khlif

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Google acquires FameBit to help YouTubers cozy up to brands

Making sponsorships and paid promotion an explicit part of creator's economic strategy<p>Google announced today that it has acquired FameBit, an "influencer marketing platform for branded content." That is a lot of buzzwords packed together, so lets break it down. For a while YouTube creators have …

Advertising

Social Media Provides Retail Customer Visibility

According to Kitewheel’s “The State of the Customer Journey” report, 48% of all customer journey interactions occur in social channels. And in the …

Customer Experience

A Demographic That Actually Enjoys Shopping In-Store? Retailers, Meet Gen Z

They enjoy going to stores with friends and family. Tangible gifts are preferred over experiences. They’re heavy mobile users. Social media is used more by this demo than any other one. And they’re 86 million strong. Retailers, meet Gen Z (or those who were born after 1996).<p>In my last post, I …

eCommerce

Welcome to Westworld: What Your Brand Story Can Learn from a Western Sci-Fi Dystopia

If this world were a Salvador Dali painting, we’d be swimming through the drips off our smartwatches.<p>Indeed, our increasingly intelligent devices …

Content Marketing

Ecommerce Trends Statistics - [Infographic]

Ecommerce Trends & Statistics - [Infographic]<p>The following infographic is based on the leading eCommerce trends and statistics that dictate how an …

12-Step Guide for Social Media Marketing Success (Infographic)

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem …

Marketing