Simon Appleby

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6 Top Tips to Improve Your AdWords Ad Relevance

Are your PPC advertising campaigns performing as well as they could be?<p>Truthfully, in the world of paid search, there’s always room to improve.<p>That’s …

AdWords

How to Conduct a Complete AdWords Audit

Is your AdWords account as effective as it could be?<p>Unless you’ve audited your AdWords account, you can’t know for sure.<p>What is an AdWords Account …

AdWords

[Tutorial] How to Measure Performance with Custom Dimensions in Google Analytics

Data-driven marketing means understanding what works. This means not only having <i>accurate</i> data, but also having the <i>right</i> data.<p>Data integrity is …

Analytics

We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

Main image: Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in …

How to Deal With Competitors Targeting Your Brand Terms

A little bit of healthy competition won’t hurt anyone, right?<p>Well, that’s not always true. When it comes to branded bidding wars on Google paid …

How Can You Improve Your Quality Score?

It makes you feel frustrated when you see your competitors are edging past your ads on Google adwords and no matter how many changes you make, things …

Use These Competitor Tools To Improve Results Through Competitor Insights

Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and …

4 Psychological Tips to Write PPC Ads That Pack a Punch

Your PPC mission is to grab the attention of searchers, give them the information they need, and ultimately entice them to click on your ad.<p>That …

AdWords

How to Master Google Shopping & Product Listing Ads by @cchaitanya

How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.The post How to Master Google Shopping …

4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM

Maximize your SERP visibility by using Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions.The post 4 PPC Ad …

Google advertisers can now see historical Quality Score data in AdWords

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new …

The Last Guide to AdWords Account Structure You'll Ever Need

Main image: One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for …

AdWords

8 Simple AdWords Tips That Will Make You More Money by @CJGiarratana

Here are eight of the most important elements when optimizing your PPC campaigns that will drive more sales.The post 8 Simple AdWords Tips That Will …

Thoughts About PPC Conversion Tracking

Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the …

3 AdWords Features You Are Underutilizing

Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of …

Do We Still Need to Disavow in the Era of Penguin 4.0?

It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, …

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers helps …

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are …

14 Amazing Hacks to Boost Google Organic CTR

Let me explain to you what is CTR!CTR is abbreviated for Click Through Rates which means the ratio of users who click on a link to the total number …

ETA (and More) Coming to Dynamic Search Ads

Main image: Still mourning Exact Match Keywords?Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.While …

AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads

Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads.Dynamic Search Ads (DSAs) will transition …

The Ultimate Guide to Link Building

Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the …

How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to …

Three foolproof steps to excellent AdWords ads

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an …

10 AdWords ad copy testing ideas you can use right now

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. …

New PPC Account Analysis For Beginners

Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s …

7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs

I’ve said it before: a successful PPC campaign boils down to two things:• Increasing click-through rate (CTR)<br>• Lowering cost-per-click (CPC)<br>Pretty …

Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out …

Search Engines

How To Use Adwords Campaign Drafts And Experiments

Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic. Then you can view the results …

AdWords