Silvia Jana Fernández-Renau Atienza

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4 Ways to Use Video in Twitter Ads

Do you want your Twitter ads to stand out? Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power …

Social Media

Twitter Turns Your Photos Into Ads With Promoted Stickers

Twitter is selling stickers to brands such as Pepsi as an ‘authentic’ way to reach consumers<p>It’s no secret that social networks use you to sell ads, but now Twitter Inc. wants you to go make the ads and share them yourself. On Tuesday, Twitter announced promoted stickers with its first sticker …

Twitter

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

Marketing

6 Benefits of Social Media For Your Website

Social media is not just for people to stay connected with their friends, family and communities, but also used by business owners to promote their …

What Pokémon Go can teach us about email marketing

Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable …

Pokémon Go

Instagram Stories Emerges As A Powerful Marketing Tool

Some social media experts initially lampooned Instagram Stories as a blatant rip-off of Snapchat’s feature by the same name. Since its successful and …

35 B2B Content Marketing Strategy Tips from the Top Experts

How do I beat the market with content marketing? What consists a great B2B content marketing strategy? How should I proceed with my content marketing …

5 Free Content Marketing Idea Generation Tools That Work

There are a lot of “behind the scenes” efforts in this day and age of digital marketing—search engine optimization, promotion, conversion—but without …

Marketing

5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media …

Marketing

How long does it take for a link to influence rankings? [#ChartoftheDay]

SEO 101 states; the more* links pointing to your page, the better. But just how long does it take to influence the SERPs?<i>*by more, I mean more</i> …

SEO

5 Online Trends To Implement In Your Digital Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Online marketing is one of the most powerful promotional mediums available to modern businesses. While this platform allows for unparalleled control over …

Marketing

On Making Our Digital Marketing More Human

So many times, we fall into crass de-humanization when we market online to prospect and current customers. This causes us to treat people as soulless …

Marketing