Michael Friis Oppenhagen

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How Can You Track Competitors PPC Spend?

Businesses are always keen to know about their competitors marketing activities and how much they’re spending. I often come across blogs and forums …

Should You Be Bidding On Your Brand Terms For Your Search Ads?

While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people …

AdWords Callout Extensions Rolling Out to All Accounts

Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text …

These 10 Analytics Reports Will Improve Your AdWords Results

AdWords is great at costs, clicks and conversions, but what happens in between is a bit of a mystery, unless you also employ Analytics.

26 Free Must-Have Tools for PPC Success

Share with:<p>Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI …

What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide

Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent …

Gmail Sponsored Promotions - What, Why, How and When ?

Recently Google announced a new type of image ads (<i>sponsored promotions</i>) in Gmail called GSP.<br>Which i guess most of us have noticed in our inbox. Some …

Forget All You Learned About Keywords For Google Shopping Campaigns.

AdWords Shopping Campaigns work very differently than search campaigns. This primer will help you make the transition to this important new ad format.

5 SEM Spying Strategies You Can Use Today to Generate More Profit

Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. …

The 3 Musts for an Effective Landing Page - Small Business Trends

A landing page is a single webpage where you want potential customers to land in order to capture leads for sales. There are many different features …

Five Google Analytics dashboards and custom reports for small businesses

<b>Since it's free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement.</b><p>Indeed, our Online Measurement …

Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are …

4 Steps To The Perfect AdWords Audit

Checklist for auditing an AdWords account: check feature usage, check account structure, check performance of segments, and track historical …

Introducing support for Budgets in AdWords Scripts

We are glad to announce that AdWords Scripts now support Budgets as top-level objects. You can now fetch the budget’s stats , determine wh...

Using Negative Keywords To Attract Highly Qualified Customers

It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is …

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns

With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several …

The Beginner's Guide to Building a Negative Keyword List

When Thomas Edison said, “Opportunity is missed by most people because it is dressed in overalls and looks like work,” he wasn’t talking about …

4 Reasons You Should Start Obsessing About AdWords Quality Score

Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you shouldn’t worry about quality score. I’ve been meaning …

26 Free Must-Have Tools for PPC Success

Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and …

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

<b>Note: There is now an updated version of this post: 8 key Google Analytics reports for SEO</b><p>Now that we’ve entered the age of Hummingbird, there’s no …

6 Tasks To Automate In AdWords Without Scripts Or Tools

A look at 6 different tasks you can automate directly through AdWords in PPC without expensive automation software.

How to Effectively Use Remarketing (Infographic)

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal.<p>These past few years …

Dimension Widening: Directly import data into Google Anlaytics

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an …

The Top 5 Ways To Use Pivot Tables For PPC

Share with:<p>PPC managers live in Excel. We use it for everything from keyword research, to ad copy creation, to results data crunching. We love Excel …

4 Paid Search Strategies For Converting On-The-Go Customers

Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local …

How To Manage Multiple Adwords Budgets with Adwords Scripts | Brennan Brooks

How To Manage Multiple Adwords Account Budgets<p>Managing more than one Adwords account means managing more than one budget. Clients usually have a set …

Google AdWords Scripts Offers Enhanced Automation

In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing …

Must-Know Tips for Using Google Analytics

Getting to know the customer is fundamental to running a business, and for small businesses with websites, digital analytics can be a powerful tool for understanding your audience.<p>“I think every business can take advantage of digital analytics,” says Justin Cutroni, an Analytics Evangelist at …