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Infographic: How to Choose Your First Programming Language (Based on the Life You Want)

Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.<p>There are certain ones that …

Google is copying two features advertisers love about Facebook

The new products are quite similar to a service and a format already available from Facebook. And they're two of the advertising products marketers love most about the social network.<p>First up, Google has announced a new product called "Customer Match." It works in a similar way to Facebook's …

Digital Advertising

The great unbundling of marketing is here

We’ll soon be saying sayonara to the CMO role we used to know.<p>Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too many acquisition channels generating too many data points, with every one of them changing faster than ever, and by the time you learn what’s …

Marketing

The real reason Quirky, a startup that raised $183 million, went bankrupt in 6 years

There's been a lot of buzz covering the story of Quirky failing this summer (and filing for bankruptcy this week). It usually reads something like "venture backed company burns through mountain of cash without real business" or some other such garbage. I've found myself thinking a lot about the …

Startups

How to Turn Instagram Into a Revenue Channel

When you look at the full spectrum of social channels, shopping apps, and digital sites that consumers engage with today, Instagram has continued to …

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.<p>What's most interesting about Goldman Sachs' "New Ads on the 'Block'" report isn't so much its findings on …

Digital Advertising

10 Books Worth Reading for Entrepreneurs

What are some of the best books that an entrepreneur should read? These 10 are a good start for inspiration and guidance for your venture.<p>If there’s …

How to Effectively Brand Yourself -- Regardless of Your Budget

A brand isn't something only large, well-known companies have. It is a necessity for any person or business -- from freelancers to international e-commerce sites -- to establish themselves as an authority in their industry.<p>A brand is not just a logo; it's a reputation. It's a way to attract and …

3 Signs You're Better Off Abandoning Your Idea

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Choosing entrepreneurship takes courage, guts and conviction. But, even the most successful entrepreneurs can hit a point when their conviction gets in the way. Blind passion without thoughtful consideration can consign even the most …

Entrepreneurship

Pinterest’s Tim Kendall Talks Monetization And Commerce

Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s …

New Financial Times And Economist Owners Ponder The Future Of Digital Media

David Benigson Contributor<p>David Benigson is CEO of media intelligence firm Signal.<p>Who saw the recent sale of the Financial Times (FT) from Pearson to Nikkei for $1.3 billion coming? The sale of The Economist, also owned by Pearson, three weeks later, was less of a surprise, as Pearson set forth its …

Media Industry

Advertising on Snapchat: What can we learn from Twitter, Facebook and YouTube?

If there's one thing a social network needs to be successful and significant, it's users. Secondly, it needs a revenue stream. And here's the thing …

Startups Grow In Africa, But Ecosystems Need More To Flourish

<i>Obamania</i> has gripped Kenya as the 44th U.S. president lands in Nairobi, the country’s capital, for a visit. From t-shirts, mugs, and caps with Barack Obama’s name and image to “Obama themed ringtones,” (“Yes we can!”) it will not be hard for the U.S. president to find entrepreneurs in Kenya.<p>Among …

Square has reportedly made a confidential filing for IPO

Square has reportedly filed to go public.<p>The company, still under the helm of Jack Dorsey — also Twitter’s interim CEO — filed for an initial public offering confidentially, according to a report from Bloomberg. Because the filing is confidential, there’s no easy way to verify this claim. Reached …

Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars

It’s another new world (again) for brands and marketers as Vine, Instagram and Snapchat have emerged as powerful platforms for product placement and reaching younger consumers.<p>So Krishna Subramanian, Sunil Verma and Vishal Gurbuxani, who previously sold a mobile ad exchange company called Mobclix …

7 shortcuts to making users trust you

Quantcast is a great example of straightforward yet effective case studies.<p>Each of their case studies is divided into three sections: The Challenge, The Solution, and The Result. Their writing is personable and succinct, making them easy to read, and they incorporate testimonials right in the …

Value Propositions

Facebook just completely changed the way it charges advertisers — here's how people in the industry feel about it

From now on, advertisers who buy ads on a cost per click (or CPC) basis will only have to pay when users actually click a link to their brand's website or app. They will no longer have to pay when when the user likes, shares, or comments on the post.<p>The idea is that advertisers who care about link …

Social Media

Marketing Startup Influitive Raises $30.5M

Influitive, a Toronto-based company focused on advocate marketing, announced this morning that it has raised $30.5 million in Series B funding.<p>Advocate marketing means turning customers into advocates for your company, encouraging them to make positive reviews and referrals.<p>[related_articles In …

Uber Suspends UberPOP In France Following Turmoils And Arrests

Transportation company Uber just announced in an interview with Le Monde that it will be suspending UberPOP in France tonight at 8pm. The news follows a difficult week for the company. Last Thursday, anti-Uber protests turned to a mini-guerrilla warfare as taxi drivers flipped over and burnt Uber …

Transportation

Experiential Commerce Is The Next Billion-Dollar Opportunity For Developers

Technology has transformed entire industries over the past decade, from travel and transportation to media and real estate. While commerce has enjoyed some innovation, its transformation is far from over. The next frontier is “Commerce Everywhere,” which blends online and offline experiences to let …

Apps

An unlikely retailer is beating Victoria's Secret

With controversial ads such as those in the "The Perfect Body" campaign and its lack of plus-size models on its roster (as evidenced by an online petition by plus-size model Brittany Cordts), women feel as though they cannot relate to the super-svelte Angels. The brand has even received backlash …

Plus Size

This is how BMW became the top selling luxury car company in the U.S.

In 1975, when Bayerische Motoren Werke AG opened its first dealership in the U.S., the German maker of sporty cars and motorcycles was barely known …

10 Top Trends Driving The Future Of Marketing

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend …

Marketing

16 Startups Poised to Disrupt the Education Market

Colleges and universities are facing new competition for customers--students and their parents--from startups delivering similar goods (knowledge, credentials, prestige) more affordably and efficiently. Here's a rundown of some of those startups.<p>How pricey is a traditional four-year education?<p>So …

Where to Steal Ideas for Your Next Social Media Campaign

Marketing in the B2B space can be challenging. Complicated products, higher prices and longer chains of approval all present barriers to prospects …

Marketing

How to convince customers that your app-based startup is different

<b>THE CHALLENGE</b><p>When Sean Green started ARTLOCAL – a smartphone app providing information about art events and exhibitions – he knew he could provide a win-win-win solution. Artists would get exposure for their art, galleries would attract collectors, and collectors would be able to target gallery …

Four ways to better market your brand to millennial customers

With the millennial generation representing 25 per cent of the population and more than $200-billion in annual buying power in the U.S. alone, companies from every industry are vying for this generation's attention. But with so many brands trying to break through and with millennials' inboxes and …