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Tips On Using Social Media as Your Secret Sales Weapon

Have you ever worked in sales? How many calls did you have to make before you actually connected with someone? How many emails did you send out that …

Public Relations

How To Write An Email That Will Not Be Ignored

Millions of emails are written every day, but how often is an email actually read? Here are 5 tips to get your email read, replied to, and out of the …

9 Steps to Build Your Personal Brand (and Your Career)

Businesses and people from every industry are competing to sell their brand in ads, commercials, on social media and everywhere else they can, and …

Why Good Storytelling Beats Good Selling

Stories capture the attention of the audience, motivate individuals and groups to take action and consistently build trust and rapport with the readers. Start here to learn this valuable, timeless skill and begin selling through storytelling immediately.


2 Sentences That Engage Customers |

You're excited about your company, right? You're proud of your products, right? Therefore, your best strategy, when talking to a customer, is to tell the story of your company and its products with excitement and enthusiasm, right?<p>Wrong.<p>Customers don't care about your company. They don't care about …


10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

The release of Penguin 2.0 confirms what we’ve known for a few years now: Content marketing is the new SEO. Yes, we all claim to abide by it. But few …

7 Ways to Make Presentations More Convincing |

The point of a presentation is to convince decision-makers to make a public commitment to whatever you're selling, according to G. Richard Shell and Mario Moussa, co-authors of the excellent book <i>The Art of Woo</i>. Here's how:<p><b>1. Make it vivid.</b><p>Rather than abstract concepts ("reduces costs," "increases …