Shuma Prada

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Want To Use Influencer Marketing For Your Next Event? Here's How

Growing up, we looked to trendsetters to help us decide everything from what to wear to school to what music to listen to. And honestly, not much has changed — whether or not we’d like to admit it.<p>Consumers are still looking to trendsetters to help guide their decision-making. That’s why …

If You Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.<p>Here's the thing that all the social media gurus always leave out of their pitch: building an audience is tedious, time-consuming, long term and definitely not free. The same marketers who say, "You can't build …

7 Easy Ways to Win More Conversions on Social Media

Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Advertisers frequently reference the magic of social media as a way to boost conversions and engagement …

Social Media

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

Social Media

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like …

Public Relations

Learn How to Make Great Portraits On the Cheap with Three Simple Setups from Nathan Elson (VIDEO)

Making great portraits doesn’t have to require a lot of expensive gear as you can see in the quick tutorial below from Canadian commercial …

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

Social Media

4 Ways to Grow Your Business (and Your Audience) Using LinkedIn Pulse

To get more eyeballs, and more business, you first need a proven strategy.<p>Plenty of people post articles on LinkedIn... and plenty of people wish they could reach a bigger audience.<p>Want to know how? The best way is to learn from people who have.<p>The following is from Dennis Williams II, a LinkedIn …

Marketing

AMD ships its extra-efficient 7th-generation processors in PCs

While Intel is busy revamping its laptop processors, AMD is focused on the desktop side of personal computing. The chip designer has started shipping its 7th-generation A-series processors in desktop PCs, starting with machines from HP and Lenovo. The CPUs are based around as many as four Excavator …