Shermaine Law

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Google to allow advertisers to target YouTube viewers

YouTube, which has 81 per cent penetration in the APAC region against a global average of 78 per cent, is looking to provide greater transparency …

Kia is seeing 3 times more conversions through its chatbot than its website

At last count, Kia had more than 800 websites where a customer can ask about buying a car.<p>In November, to try and simplify the process, Kia launched …

Advertising Industry

5 Social Media Trends That Will Have Maximum Impact in 2018

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a …

Marketing

5 New Facebook Ad Types You Should Be Using (But Probably Aren’t)

If you’re still <i>boosting</i> Facebook posts, you’re doing it wrong.It’s not that those are terrible.It’s just that there are so many other better options …

How mobile data is revolutionizing healthcare marketing

<b>The revolution of healthcare</b><p>Healthcare has traditionally relied on face-to-face appointments or long-awaited phone calls to discuss everything from …

Digital Health

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

As an up-and-coming actress-comedian, Laura Clery spent more than a year doing “free work,” posting on Facebook every day without fail, building an …

Advertising

A new technology could change the game for Amazon, Facebook, Netflix and every smartphone user

It's called OLED - "organic light-emitting diodes." While it has been around for a few years, namely in TV screens, OLED is becoming more commerically viable and could soon change how people use their smartphones.<p>David Fiszel's Honeycomb Asset Management, a New York-based investment firm, flagged …

What you need to know in advertising today

The sign marking the Google offices is lit up in Cambridge Thomson Reuters<p>The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.<p>Google, with help from some media giants, …

10 Ways to Organically Market Your Brand on Instagram

With more than 300 million users, Instagram is now theThe post 10 Ways to Organically Market Your Brand on Instagram appeared first on iamwire.

How to Get More Social Media Followers: 26 Strategies, Ideas & Tips

It’s a common question – how do I get more followers for my business’ social media profiles?More followers means more potential customers to market …

Using Social Media to Promote Your Service Business: 5 Dos and Don’ts

According to research from The Drum, Facebook influences more than one-half of people’s online and offline purchases. Social media has become such a …

Social Media

Instagram Is Facebook’s Secret Weapon, and It Can Be Yours as Well — Here’s How

In April of 2012, much of the world was scratching its head when Mark Zuckerberg acquired Instagram for $1 billion. Today, with its user base growing …

Social Media

Restaurants encouraged to offer more meat-free dishes

Almost half (44%) of people are either willing to cut down the amount of meat in their diet or have already done so, according to a YouGov study of …

37 Free Online Marketing and Social Media Classes to Elevate Your Skills

Where can you go for the best, most useful marketing information? Check out these free resources.<p>25 min read<p>This story originally appeared on Buffer<p>When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes.<p>I read …

Marketing

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all …

Social media loves echo chambers, but the human brain helps create them

In the week since Donald Trump’s victory, debate has raged over the role played by social media in the US election. Both Trump and his campaign’s digital director have partially credited social networks for his win, and Mark Zuckerberg has been under huge pressure to tackle the proliferation of …

Social Media

Can Snapchat Cause Jealousy?

Snapchat was launched in 2011, and has now been adopted by many Smartphone users. The unique feature of Snapchat is that it allows users to send …