Sheldon Carrington

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6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The stats are staggering: Nine out of 10 startups fail.<p>But you already knew that.<p>The <i>why</i>, on the other hand, is a lesser-known fact: poor marketing.<p>If there’s one piece of advice every new entrepreneur needs to hear, it’s to avoid …

4 Personality Traits That Make You an Effective Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What makes a good leader? Which personality traits do the best trailblazers share? Every organization has its own benchmarks for determining who would make the best head of its teams, but are those qualities really all that …

10 Ways to Be the Person People Like to Work With

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Raw talent, education or experience, and competency are no longer enough to thrive in today’s competitive economy. Nor is it enough to have the right product or service at the right time to court a client and land the contract.<p>Soft …

Your Brand Is Your Promise. Don't Make it Lightly.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Hillary Rodham Clinton appears to be rebranding herself. According to the New York Times, the woman in charge of remaking her image, Kristina Schake, played a similar role in repositioning Michelle Obama as the First Lady’s communications …

Which Business Structure Is Right for You?

<i>In their book,</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors briefly review the different legal business</i> …

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven?<p>Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that …

3 Characteristics Successful Entrepreneurs Never Have

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are millions of resources out there to improve every aspect of your performance, from books to videos to seminars and everything in between. Entire industries have been founded and thrived on self-improvement, and while that’s an …

Wearable Tech Is Improving Employee Productivity and Happiness

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Wearable devices are something of a darling in the mobile industry today, especially with recent smartwatch launches and new platforms for developing applications. Such devices could be, first and foremost, an additional screen for your …