Shelby Huckeba

60 Flips | 7 Magazines | 6 Likes | @ShelbyHuckeba | marketing nerd.

Microsoft details how typography affects user interface design | On MSFT

Earlier today, Microsoft posted on their blog about the importance of fonts for developers and their apps and their apps’ interfaces. The importance …

Typography

10 Marketing Tactics to Plan for in 2016 | Inc.com

With so many articles, guides, and research findings from companies about upcoming trends and best practices, it can be challenging for marketing leaders to sift through it all and determine what exactly their teams should really focus on. But as the CEO of a content marketing agency, I know that …

Marketing

Google adds a bookmarking system for images in search so you can easily find them later

Google said on Monday that users in the U.S. on both iOS and Android are now able to star and bookmark images that they come across in mobile search — and then easily find them again later.<p>The company is trying to solve the problem of users having to screenshot or download images directly to their …

Old Navy Enlists ‘Portlandia’ Stars to Sell Holiday Sweaters

How does Old Navy follows up its Black Friday commercials with Snoop Dogg and Julia Louis-Dreyfus, the most perfect duo ever? <i>Ad Age</i> reports that <i>Portlandia’s</i> Fred Armisen and Carrie Brownstein are Old Navy’s newest holiday campaign stars with a video out today online and airing on television …

Teens can't tell the difference between Google ads and search results

The familiar narrative of teens and technology is one of natural proficiency — that young people just <i>get</i> technology in a way that older generations don't. But research suggests that just because children feel at home using smartphones, it doesn't mean they're more aware of the nuances of how the …

Google Search

Microsoft uses 'Minecraft' to teach your kid how to code

You can get kids to do a lot if you promise them <i>Minecraft</i>... just ask parents who've watched their children race through chores to get some building time. And Microsoft knows this, too. It just released a tutorial for Code.org that uses <i>Minecraft</i> to teach the basics of computer programming. Instead …

Introducing the Sophisticated Marketer's Crash Course in Metrics and Analytics | LinkedIn Marketing Solutions Blog

As marketing becomes increasingly data-driven, executives expect marketing departments to provide evidence that their efforts are getting results. At …

4 tools for building a social media empire

In a business world, not so very long ago, many debated the pros and cons of integrating social media into their company’s marketing plan.<p>A few enterprising leaders championed strategy and took the brave leap into conquering the brand presence on a variety of social media networks. The bricks were …

Pinterest now lets you visually search for items within pins

Pinterest is updating its mobile and Web apps today with an interesting new way to visually search for content.<p>If you spot something in a pinned image, like a certain piece of furniture or a cool clothing accessory, you can simply tap the new search icon in the top right corner to select the item …

Apps

What Really Makes Customers Buy a Product

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a …

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book</i> No B.S. Guide to Direct Response Social Media Marketing<i>, business coach and consultant Dan S. Kennedy and marketing</i> …

Marketing Ideas You Probably Don't Know About

We all know that marketing, in some form or fashion, is essential for bringing in new leads and sales to a business. The problem is, at least for …

How to use PPC in a PR crisis

When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address a problem.

Online

101 best free fonts, fall 2015

Remarketing Lists for Search Ads (RLSA): What You Need to Know

The AdWords search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated …

AdWords

FAQ: All About The New Google RankBrain Algorithm

Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search …

SEO

How Google handles searches it's never seen before

Most people don’t notice when Google updates its search engine with new algorithms. But in order to help users sift through the billions of sites on the Web (with 822,240 new ones added each day), the company needs to keep improving its capabilities.<p>Bloomberg reports that over the past few months, …

Microsoft’s biggest gamble is finally making money

Microsoft’s search engine Bing is finally profitable.<p>“Search revenue increased to more than $1 billion this quarter,” Amy Hood, Microsoft’s (MSFT) …

Profit

Dish to test automated TV ad sales

NEW YORK (Reuters) - Dish Network Corp (DISH.O) will begin experimenting with automated ad sales, moving away from the pay-TV industry’s years-old way of selling ads through phone calls, paperwork and in-person deal-making.<p>A Dish Network logo is seen on a satellite dish on a Brooklyn apartment …

Pay-TV

This is the world's most persuasive font

TLDR: it's Baskerville (below)<p><b>Errol Morris is a writer and filmmaker who once set a New York Times quiz with a secret purpose: to test the most</b> …

Google will provide some of Yahoo's search results

Yahoo clearly isn't wasting time now that it's free to partner with search firms besides Microsoft. The internet pioneer has revealed a partnership that will have Google providing some search results (including images) and search-based ads. It's not certain just how many queries the crew in …

Only 3% of Facebook's News Feed is ads

That may seem surprising to some users who might assume their News Feeds are stuffed with promotional posts, and the fact that Facebook generated $11.5 billion in advertising revenue last year, but the study found that very few of the posts they see in the feed when they are browsing on their …

20 Must-Know Typography Tools, Frameworks & Libraries for Web Designers

Typography is indeed one of the most crucial components of every good web design. As a novice or professional web designer, knowing about the best …

Typography

5 Twitter Hacks Your Brand Should Use

Our Instagram Hacks post was so successful that we decided to share the top Twitter hacks we’ve found, as well.The Complete Guide to Twitter …

Marketing

Comic Sans is the best font in the world... says the creator of Comic Sans

Comic Sans has become the font of all jokes and memes. Loved by some, reviled by many. Unsurprisingly, its creator is its biggest fan. Speaking at …

Why Social Media Is Important for Your Career

Social media had an image problem.<p>MySpace was where teenagers wasted their time and shared fluff. YouTube was for viral videos, cats and cute …

41 Ways to Use a Notebook for Meaningful Ideas and a Meaningful Life

Months ago I wrote about the importance of keeping a notebook. Today, I’m sharing all sorts of ways we can use our notebooks to spark ideas, get to …

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Search spend growth in the US slowed for the second consecutive quarter in the 3Q15, according to IgnitionOne’s latest digital marketing report. The …

AdWords

How Google’s Head Of Marketing Handles 20 Meetings A Day

A look at the ways Google’s SVP of global marketing, Lorraine Twohill, tackles her day. “Time to think is the scarcest resource,” she says.<p>“Google is a very fast-paced place,” says Lorraine Twohill, the company’s senior VP of global marketing. “It’s never gotten boring, but you also have to be …

When branding campaigns go wrong

Companies and organisations spend thousands of pounds on promoting their brand, yet they still manage to get it badly wrong. Take Labour’s pink election campaign minibus, for example, aimed at wooing back crucial women voters but blasted by many social media users as patronising. And it is just one …

International Olympic Committee